Oriental Stores L.L.C, one of the UAE’s leading watch retailers, has partnered with Air Miles, the Middle East’s only true multi-participant coalition loyalty programme that is free to join.
This partnership will provide cardholders with the opportunity to earn Air Miles on all purchases at Oriental Stores L.L.C 19 exclusive showrooms across the UAE, representing international luxury watch brands such as Rado, Tissot, Mido, Odeon and Sarcar. Air Miles can then be redeemed for rewards ranging from jewellery to adventure trips to electronic and electrical items.
Abdulla Mohd. Al Moosa, Managing Director at Oriental Stores L.L.C said, “As one of the UAE’s largest retail chains, we constantly strive to set new standards in quality, service and customer satisfaction, and our partnership with Air Miles will enable us to provide our loyal clientele with a wide range of exciting rewards. While existing customers holding Air Miles cards benefit immediately, we look forward to welcoming more Air Miles card holders to our shops."
Air Miles also expects to sign up a further 50 brands in the GCC as it prepares to roll out its programme regionally by the beginning of next year.
“With the UAE retail market growing exponentially, our partnership with Oriental Stores L.L.C reiterates how loyalty programmes are becoming more popular with local companies in order to retain customers and provide more value through rewards,” said Dave Battiston, CEO, Rewards Management Middle East (RMMEL), the company behind Air Miles in the region.
About Air Miles, Middle East:
Air Miles is the Middle East’s leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than one million members enrolled from over 450,000 households in the UAE, Qatar and Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of Air Miles International that has been running successfully in the UK (‘Air Miles’ & more recently ‘Nectar’), Canada, the Netherlands and Spain for the past 16 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Thomas Cook Al Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (FCUK, Monsoon, Hush Puppies, Shoe City, Costa Coffee), Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical Centre, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.
Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com
About Oriental Stores L.L.C:
Oriental Stores L.L.C ranks among the leading watch retailing chains in the UAE. It represents international luxury watch brands such as Rado, Tissot, Mido, Odeon and Sarcar. The company is well known throughout the UAE for its exquisitely designed showrooms that are located in the most prestigious shopping malls of the country and other strategic locations. Another outstanding feature of Oriental Stores L.L.C is its customer-centric approach.
Established in the year 1955 with one modest outlet in Dubai, today Oriental Stores L.L.C has grown into one of the largest importers and retailers of luxury watch brands in the Middle East, having 19 showrooms, 4 service centers and a wide network of dealers.
The primary focus of Oriental Stores L.L.C is to present their luxury brands in an exquisite environment and to set new standards of quality and customer satisfaction. Since its inception, Customer Satisfaction has been of great importance to the company. To reach its discerning customers more effectively the company continues to expand its product portfolio and adds new stores at strategic locations to its already impressive chain of outlets.
