UAE National Adventurer Elham Al Qasimi Set to Make a ‘Big Bang’

Published March 24th, 2010 - 09:21 GMT

Arctic weatherproof watch to keep Elham on track during North Pole exploration

UAE national adventurer Elham Al Qasimi has a Hublot timepiece from Ahmed Seddiqi & Sons as part of her arsenal of trekking tools during the forthcoming North Pole expedition.

Wearing a white ceramic Big Bang model, Elham will rely on Hublot to keep her on track during the two week unassisted trekking initiative, which she is the first UAE national woman to undertake.

“Hublot is the choice of risk-takers, with their associations with America’s Cup sailing championship, skiing World Championship, and the Formula One,” said Elham.   “While braving the elements, my watch is great for keeping me on my rigorous schedule of completing the trip in the specified three weeks.”

Ahmed Seddiqi & Sons approached Elham as an embodiment of ambition who required superior timepiece technology to support her historic journey.  Hublot has long been a supporter of sport in extreme weather conditions, with models specifically related to Arctic expeditions.

“Elham’s spirit of adventure and determination are in tune with both the technological innovation of Hublot and the ‘can do’ entrepreneurial drive of Ahmed Seddiqi & Sons.  Her new Hublot is an ideal tool to help her achieve her ambitions as an explorer and a role model for the UAE,” said Mohammed Abdulmagied Seddiqi VP Sales & Retail, Ahmed Seddiqi & Sons.

Elham will depart in the second week of April, skiing cross-country in aid of two good causes PEAS - Promoting Equality in African Schools and a UAE charity which is open for nomination on her website

Hublot timepieces are available at Hublot Boutique, Wafi and selected Ahmed Seddiqi & Sons stores across Dubai.

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