Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the GCC, is set to unveil the world’s fastest production car - the ‘Ultimate Aero TT 2010’ by Shelby SuperCars (SSC) - at the upcoming ‘Dubai International Motor Show 2009’, which will run from December 16 - 20, 2009 at the Dubai International Convention and Exhibition Centre. Following its Guinness-breaking world speed record in 2007, SSC has designed the ‘Ultimate Aero TT 2010’ to break the record set by its predecessor. In addition, the leading distributor has also revealed that it is leveraging its partnerships with global manufacturers - Arash Motor Company and Zenvo Automotive - to bring limited-edition supercars to the regional market.
The launch of ‘Ultimate Aero TT 2010’ during this year’s show follows a highly successful participation in 2007, when the ‘Ultimate Aero’ was unveiled for the first time in the region. In addition to the ‘Ultimate Aero TT 2010’, Ultimate Motors will also launch two other supercars - the ‘Arash AF-10’ and the ‘Zenvo ST-1’ during the event, which will be attended by key officials and representatives as well as technical directors from the three manufacturers. The unveiling of these supercars at the ‘Dubai International Motor Show 2009’ underlines the importance of the region to the global supercars market, and company officials are positive that all three new launches will register excellent response from their regional debut.
“The GCC has always been an important market for fast, powerful, luxury sports cars, given the strong purchasing power of regional customers and the inherent love of Arabs for excitement, which they carry over to their choice of cars,” said Nasser Al Hai, President, Ultimate Motors. “While we witness more milestones in the limited-production automobile segment, we are proud to announce that our extreme supercars have been road-tested and customised to ensure reliability and suitability for the region. We at Ultimate Motors are proud to bring these outstanding new production cars to the Middle East, and we are confident that our presence at the ‘Dubai International Motor Show 2009’ will stir the interest of car enthusiasts across the region.”
Confident of the promising market for supercars in the region, Ultimate Motors is committed to feed the region’s well-documented passion for limited-edition, high performance automobiles, through its exclusive distribution agreements with SSC, Arash Motor Company and Zenvo Automotive. In addition, the company also has plans to expand across the region through franchise agreements and direct investments, and is eyeing the potential-laden markets of Saudi Arabia, Kuwait, Qatar and Bahrain, as target markets for its expansion across the Middle East.
“The GCC has one of the highest supercars to population ratio, and the interest of global manufacturers to launch their ultra-exclusive and limited-edition supercars in the region is a testament to the market’s penchant for these types of vehicles. Our ability to service and maintain these cars is grounded on our intense passion of supercars, which strengthens our capacity to address the demands of this highly affluent market. Through our participation at ‘Dubai International Motor Show 2009’, we are aiming to expand our clientele across the region,” concluded Al Hai.
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