Umniah's New Prepaid Product for Vibrant Youth Sector

Jordan's vibrant youth sector can today feel the real value for money when they purchase Khat al Sah, the latest prepaid product from Umniah. Khat al Sah is tailored to a growing niche market, and aims to draw this youth segment and new entrants to the market with attractive bonus minutes and recharge.
Today, Umniah subscribers can purchase Khat al Sah for a value of JD 8 only. When calling all local numbers, subscribers will get up to 200 free minutes to use in calling any destination and upon recharging they immediately receive a 10% bonus from their recharge value. As for the scratch cards validity period a progressive and cumulative validity is in place which can reach up to one year.
Eyad Abouzeid, Director of Marketing at Umniah, said: "In line with its vision, Umniah is taking the lead in spreading the use of telecommunications services through attracting Jordan's large youth sector.  Thanks to our deep understanding of the market we are able to tailor our products to meet the needs of the youth sector and gain their total satisfaction."
He added: "Umniah products are uniquely designed and customer focused to give customers the ultimate experience. The youth segment comprises the largest segment of the Jordanian telecommunications market and this affordable package adheres to Umniah’s covenant of increasing market penetration to segments that were deprived of mobile telephony prior to the launch of Umniah."
Ever since Umniah entered the market in 2005, The GSM operator has been making inroads into the market through differentiation in value, technology, and services. Aside from its technology firsts, Umniah has attracted segments never-before addressed in Jordan through its aggressive marketing, particularly by being the GSM pioneer on a pan-Arab level, to adopt the charge per second tariff.
Umniah is positioned at the helm of the Jordanian telecom industry with a state-of-the-art future proof 2.75G GSM/GPRS/EDGE, fully ready for migration to 3G technology. Umniah was established by a team of experts who have many years of experience in the Jordanian mobile telecommunications market. In all its endeavors, Umniah promotes accessibility and user-friendliness, and it stresses the importance of being a customer-oriented company.