United colors of benetton launch spring/summer collection

Published March 10th, 2010 - 09:41 GMT

This March, give your wardrobe a make-over with the new spring/summer collection from The United Colors of Benetton.

The exciting new womenswear collection is divided into five different stylish sections with each one inspired by music – The Way You Make Me Feel, Remember the Time, Liberian Girl, You Rock my World and Black and White – so whether she is looking for a casual linen top or a timeless classic cocktail dress, every woman can find something that suits them.

Outerwear remains the key player for women during the spring, together with shirts, which double up as dresses. New cotton-based textiles and patterns are used with reversible fabrics creating a ‘double’ effect, brightening up a wardrobe in one stylish item.

“We wanted to create a collection which everyone woman can relate to and offer a breath of fresh air to their wardrobes – we have included knitwear in soft yarns such as cotton and light cashmere with plenty of rural flora prints creating a range with a fluttering, floating feel”, says Ajai Dayal, Head of Retail and Marketing for Easa Saleh Al Gurg Group, of which Benetton is a member.

“At the other end of the spectrum, we have included glamorous shirts with elegant details, cocktail dresses and sweaters with soft drapes in black, white and pink”, continues Mr Dayal. “At United Colors of Benetton we understand that every woman has their own style and this fresh, new spring/summer collection gives a great choice, whatever your mood.”

The first men’s collection of the year includes a mix of sporty, summery and out-and-about items. It is divided into four stylish sections – Jacko, Another Part of Me, Man in the Mirror and Bad. The collection features a combination of classic cotton trench coats, Bermuda shorts and denims. Benetton has taken full advantage of what is available in the world of fashion by using new fabrics and new design concepts to complete the collection. 

For children, there is one large collection on offer to meet the tastes of children all over the world. For her, little patterned or plain coloured dresses are essential, whereas for him, casual items like checked Bermudas teamed with polo or rugby shirts are perfect.

Special attention is placed on the range of jeans in the spring/summer collection with many different models and washes, for both boys and girls.

United Colors of Benetton spring/summer 2010 collection will be available in all stores in Dubai (Dubai Mall, Diera City Centre, Jumeirah Centre, Mall of the Emirates and Arabian Centre) and Abu Dhabi’s Al Raha Mall from March.


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