US Companies Show Confidence In Dubai With A 50% Growth At Beautyworld ME 2010

Published April 19th, 2010 - 02:53 GMT

Epoc Messe Frankfurt, organisers of  Beautyworld ME 2010, have reported a significant growth in the number of exhibitors at the U.S. Pavilion, which is currently 50% higher than in 2009.  In addition to this a registered growth of 15% has been recorded for UAE based companies with a 21% growth from the UK and 14% increase from Turkey.

15,089 trade only visitors from 92 countries attended the trade show in 2009 signifying a key target audience with which these international exhibitors are keen to do business and build relations.

According to Mr Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt, organiser of Beautyworld Middle East: “Looking through our current data we can confirm an incredible 50% increase in the number of international participation from the USA. In addition to this there is a growth of 15% in local participation as well as an increase in participation from the UK and Turkey, amongst others.  With these numbers and the continued hard work from the team we are confident of a successful show in June.”

Ms Elaine O’Connell, Senior Show Manager, Beautyworld Middle East com-mented: “We believe this increase is strongly due to the fact that companies are revisiting their business strategies in today’s climate and so it is important for them to reach out to other markets.  Being the largest international trade fair of its kind in the wider Middle East region, it provides our exhibitors with the ideal platform in which to do this.”

At Beautyworld Middle East 2010 American exhibitors are showing the confi-dence they have in Dubai and the region. Among some of the key exhibitors from the US are Ecry New York, Bio-Creative Labs and Belcam.  Some key exhibitors from the UAE include Madi International, Joz Group, Nazih Trading, Amalia Perfumes and Collection Prive.

Beautyworld Middle East is the international trade fair for beauty products, cosmetics, perfumery, salons and wellness and has been running in Dubai for 14 years. 


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