Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia (KSA) and part of Bamarouf Group, has reported a 30 per cent year-on-year increase in sales across all its vehicle categories for 2008. The company is capitalizing its position amidst the country’s steadily growing automotive sector.
The Saudi British Bank estimates that automobile sales grew 8 per cent in 2007 and 9 per cent in 2008. Suzuki Saudi has been leading efforts to explore other segments and has emerged as a popular source within the local market. The distributor’s vehicles have been performing well against other Japanese brands and are fast gaining a reputation for both comfort and performance.
“More KSA drivers are patronizing our models because of their flexibility in meeting the varied needs of customers ranging from adventurous youths to families. The Suzuki vehicles we offer have been engineered to provide maximum comfort and excellent handling. The recent sales figures show that the domestic market is steadily recognizing the versatility and reliability of the Suzuki brand and provides us with more motivation to further enhance our services and products,” said Ahmed Shamaile, National Sales Manager – KSA, Suzuki Saudia.
Suzuki continues to attract a strong following among the young generation, with its compact SX4 sport utility vehicle in particular fueling its growing reputation as a youth- and adventure-oriented automobile manufacturer. Drivers are primarily attracted to the customized configuration of the SX4 for varying Middle Eastern road conditions. Suzuki expects the introduction of its latest version of the SX4 sedan to influence an increase of up to 20 per cent in its total domestic sales, echoing the model’s strong global popularity which made it a main contributor to the company’s record-breaking 2007 earnings.
