ViewSonic Appoints Almasa IT Distribution to Boost Regional Channel Expansion Plans

Published September 16th, 2007 - 10:56 GMT

ViewSonic, a leading global provider of visual display products, has announced the appointment of Almasa IT Distribution, in a bid to boost expansion in its Middle East sales channel.

The Almasa appointment is expected to further support ViewSonic’s growth plans across the region, including Saudi Arabia and the UAE, according to the company’s Middle East and Africa regional director, Aaron Fright.

“The Middle East LCD market, in percentage terms, is one of the fastest-growing in the world, and we believe will likely continue to be so for the foreseeable future,” said Fright. 

“It is essential that ViewSonic have the right blend of partners to deliver on our business objectives moving forward, not just in Saudi Arabia and the UAE but regionally throughout the Gulf markets as well.  Almasa has demonstrated its regional market reach and experience and we believe will provide ViewSonic with a competitive advantage in the coming years.”

Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.

“ViewSonic enjoys strong regional brand recognition and growing market share, and we see considerable opportunity, with our efficient in-country infrastructure, to develop both the ViewSonic LCD monitor and Projector segments of the market,” said Frank Sheu, CEO of Almasa IT Distribution.

Demand for large-size and widescreen monitors is increasing significantly in the Middle East, as both home users and businesses look for high quality displays that make the most of rich media content and create a highly productive digital working environment.

About ViewSonic:
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products.

About Al Masa Distribution
Founded in 1995, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa.  The company has further replicated its success to become a major player in the distribution of Systems, Mobile Computing, Peripherals and Network Solutions.  The rapid expansion and commitment to service excellence has positioned Almasa ITD as the market leader in the Middle East and Africa (MENA) and the reseller’s first choice for sourcing leading IT hardware and networking solutions.
Almasa ITD is dedicated to the reseller and retail channel and consistently delivers expert logistic services in order to fulfill the differing requirements of the market and demands for quick product turnover.
Almasa ITD represents an array of world leading vendors such as Avaya, AMD, APW, Asus, Asrock, ATI, D-Link, Extreme Networks, Juniper, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Molex, Nvidia, Proview, Samsung, Seagate, OPTI UPS, Mio and many more.
With an experienced team of over 200 professionals representing over 20 nationalities, at Almasa ITD we focus on delivering superior service to all our customers.  The diversity of our workforce enables us to understand local market requirements and deploy appropriate corporate resources to maximize customer value accordingly.



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