Virgin Megastore Shoppers Score Middle East’s First Motorola ROKR E1 Handsets

Published October 12th, 2005 - 06:50 GMT

Music lovers at Virgin Megastore outlets across the UAE are the first in the Middle East and North Africa region to score the new iTunes phone, the Motorola, Inc. (NYSE: MOT) ROKR E1. With four outlets in Dubai and Abu Dhabi plus a new store launching soon in Mall of the Emirates, Virgin Megastore was deemed the ideal entertainment-centric retail partner to commercially launch the Motorola ROKR E1.

“The Moto ROKR E1 is the world’s first phone that holds more than just a conversation, and in the UAE, Virgin Megastore is the premier supporter of both recorded and live entertainment.  With this natural fit between the iTunes handset and Virgin Megastore’s customer base, we anticipate that the ROKR will fly off the shelves from now through the holiday season,” said Patrick Mulligan, Area Director for Motorola´s Mobile Devices Business.

For the next week, Virgin Megastore shoppers can view live demonstrations of the ROKR E1 from trained staff and listen firsthand to the phone’s surround sound quality speakers.  The ROKR enables music lovers in the Middle East to transfer up to 50 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone.

“As a one-stop shop for the very coolest music-related merchandise, Virgin Megastore is delighted to be the first in the Middle East to offer its customers the Motorola ROKR E1.  Consumers want to carry their music with them while remaining connected to friends and fellow fans, so the ROKR is an ideal mobile for our customer base,” said Jean Claude Torbey, regional director, Virgin Megastore, Middle East & North Africa.

Since its global launch in September, the Motorola ROKR has caused an industry sensation, boosted by a branding campaign featuring musical giants such as Madonna, Alanis Morrissette, Little Richard, and Iggy Pop.

The Motorola ROKR E1 features easy to use menus, simple navigation and playback, and the ability to simply switch from listening to music to talking on the phone and back again with the push of a dedicated music key. The iTunes handset also features a color display for viewing album art, dual built-in stereo speakers and stereo headphones that also serve as a mobile headset with microphone. Music fans can randomly autofill or manually fill the mobile phone with playlists of their favorite music, audiobooks and Podcasts from their iTunes library via a USB connection. The Motorola ROKR E1 pauses music automatically when users take a call and offers the ability to listen to music while checking messages or snapping a photo.

About Virgin Megastore
Since its establishment in the UAE in 2001, Virgin Megastore has created a whole new dimension in entertainment. Almost every rock band and entertainment group to hit the turf in the UAE has one name behind it - Virgin Megastore. As active sponsors of major entertainment events in the UAE, Virgin Megastore's support and sponsorship is not only innovative and interactive, but highly compelling too. And there's a good reason for that - we've got the right mix of the target group coming into our premises every single day. So be it concert tickets or pop-idol merchandise, Virgin Megastore is the place to get it all.

Not just music, not only movies. In the ever-expanding world of entertainment, Virgin Megastore leads the pack by continually pushing back the horizons and identifying newer, more inventive ways of catering to the customers' needs. This is why today we sell a range of products including music, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise, computers and a whole lot more.

About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, and space-to earth communication for the Apollo program.  In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining “the device formerly known as the mobile phone,” Motorola also leads the industry in design, with award-winning products like the iconic RAZR.  Motorola had sales of U.S. $31.3 billion in 2004.  For more information, please visit



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