Lafferty Group London in association with Visa Inc. will hold its first retail banking conference for the MENA region in Egypt, entitled "Retail Therapy for Every Bank". The conference will take place from the 26th – 27th of September, 2010 at the Cairo Marriott Hotel. Featuring leading practitioners from around the globe including, the U.S., U.K., Europe, Turkey, Egypt as well as from the broader MENA region, the conference will be an opportunity to work towards the development of this growing market.
The topics to be discussed will draw upon the experiences and success stories of banking professionals from around the world, highlighting the need to adapt to new challenges in the banking industry through innovation, expanding channels and developing flexible strategies for implementation in Egypt.
Following the welcome speeches by Michael Lafferty, Chairman of Lafferty Group London, and Dr. Hala El Said, Managing Director of The Egyptian Banking Institute, John Barry, Head of Global Government Relations for Visa will be giving the keynote address, focusing on the importance of digital currency and the important role governments can play in promoting electronic transactions through establishing successful government to consumer relationships, in emerging markets.
"The transformative evolution of the shift from paper to digital currency is truly remarkable when considering all of the ways it facilitates the payment process, contributes to the efficiency of individual economies and strengthens confidence for consumers and merchants," said John Barry. "It's vital that governments and industry leaders work together to protect consumers and enforce laws in place, in order to ensure a healthy environment for digital currency to thrive in."
"Visa is proud to co-sponsor the first Lafferty Retail Banking Conference in Egypt," commented Tarek Elhousseiny, General Manager for Visa North and West Africa. "Such industry events that bring in leading players from around the world set the benchmark for global best practices and bring stakeholders together to share experiences and ideas for meeting the challenges in emerging markets like Egypt."
Michael Lafferty, chairman of Lafferty Group, added: "Visa is truly an icon of the retail banking revolution which was swept across the world over the past 30 years. Lafferty Group is proud and honoured to have it as our partner for this first MENA retail banking conference."
Lafferty Group London has been the leading intelligence provider for retail banks around the world for the last three decades and is dedicated to providing the highest standards insight, objectivity and market intelligence to leaders in the worldwide retail banking, cards and personal financial services industry.
