Visa launches new Financial Literacy initiative in the Middle East

Published March 16th, 2010 - 01:18 GMT
Visa, the leading payment solutions provider, has just launched its latest Financial Literacy initiative, specially tailored for the Middle Eastern region. The customized MyMoneySkills website (, which features a free FIFA World Cup™ branded educational video game, has been designed to help people of all ages from the Middle East strengthen their knowledge of personal finance. The dedicated financial literacy website for the Middle East, which has now been launched, is a core part of the company’s global commitment to reach 20 million people worldwide with financial literacy information by May 2013.
Providing fundamental personal finance information in both Arabic and English on topics such as learning how to plan a budget, preparing for the future, using a credit card wisely and spending responsibly, MyMoneySkills and Financial Football form an engaging platform for young people, families and schools to improve their financial literacy skills.
To launch Visa’s financial literacy program in Jordan was Tony Gougassian, Visa’s Area Manager for Levant and Qatar, and Lama Kabbani, Corporate Communications Manager for Visa in the Middle East. Both stressed on the importance of the MyMoneySkills website and Financial Football, which will become the cornerstone of Visa’s Middle East financial literacy effort. They also highlighted the importance of the Middle East for Visa, evidently being one of the first regions where this initiative is being launched.
Harnessing the popularity of football in the Middle East and worldwide, Visa has created the FIFA World Cup™- themed Financial Football, a free, fast-paced, educational video game that tests players' knowledge of financial management skills as they advance down field and try to score goals. The Middle East is the fourth region in which Visa has rolled out the game, following Brazil, the U.S. and Mexico. In the coming months, Financial Football will be introduced in an additional 20 countries in the lead up 2010 FIFA World Cup™, including Canada, China, Japan, Russia and South Africa.
Lama Kabbani, Corporate Communications Manager for Visa in the Middle East, said: ‘Visa has come to the Middle East to launch the Financial Literacy program, and in particular, the Financial Football game, as this region is integral for the initiative to succeed. Visa, as a leading payment solutions provider, is keen on educating the youth on financial matters, to influence their imminent financial decisions. We hope to carry out our efforts in educational institutions, to reach our ultimate goal of educating 20 million people worldwide with financial literacy information by May 2013.”
Financial Football and MyMoneySkills are the latest components of Visa’s decade-long commitment to financial literacy which has helped millions of people worldwide learn how to manage their money wisely.

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