Visitors coming with millions to spend

Published March 28th, 2010 - 09:08 GMT

Business visitors from across the Middle East with cumulative buying power of more than US$577 million have registered to attend the region's only trade event for professional lighting, audio, music, entertainment, audio visual and systems integration industry, according to show organisers.

“Advance visitor registrations are up in total by 20% on last year and there has been a 15% increase in confirmations from international visitors with 36% pre-registered visitors from outside the United Arab Emirates,” said Alex Heuff, Exhibition Director of PALME Middle East.

“Our survey of those business people who have pre-registered so far to attend PALME 2010, indicates a cumulative buying power in excess of US$577 million and naturally we would expect that to increase significantly as more pre-show registrations are logged. Last year PALME 2009 recorded 6,048 participants from 73 different countries and this year we are cautiously optimistic of double digit growth in overall visitor numbers,” Heuff added.

PALME, which takes place at the Dubai World Trade Centre from 18-20 April 2010, includes INSTALL for professional audio visual and systems integration technologies; MUSAC for musical instruments and accessories; and a competition to find the region’s hottest DJs.

PALME organisers say the audio visual market across the Middle East and Africa is expected to be worth more than $3 billion by 2012 with growth being driven by digital display and related technologies for applications in malls, hotels, nightclubs, theatres, events, airports, religious buildings and commercial developments.

Industry hotspots such as digital displays technologies, video conferencing and command and control facilities will feature strongly at this year’s PALME event, Heuff added.  The show will also see a number of industry firsts for the region including the Middle East introduction of the latest in display technology – MicroTiles from industry leader Christie.

“Design experts have described the system as a revolution in display technology and one of the wonders of the world in displays,” said Heuff.  The digital display tiles can be stacked and clustered like building blocks to create walls of any shape or scale, using an optical design that produces unparalleled levels of brightness, contrast and colour reproduction.

Christie - whose global customers include Disney, the BBC, Toyota, the Cannes International Film Festival, Nasdaq, Harrods, the China Film Council and NASA – say MicroTiles can be used for boardrooms, broadcast studios, digital signage, houses of worship, live venues, retail advertising, government and educational facilities.

The PALME Awards take place on 19th April 2010 at Al Mutaqa Ballroom, Dubai World Trade Centre, with titles for best audio visual, lighting and audio products and installations in the Middle East to be awarded.

More than 30 speakers from leading audio, light, music and entertainment companies have been lined up for conferences and seminars during the event focusing on systems integration and lighting. In addition, there will be a comprehensive education programme by leading industry professionals including certified courses on the latest technologies and techniques from education providers InfoComm Academy and the Custom Electronics Design and Installation Association.


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