As the Kingdom is all set to welcome the event of the year – the Gulf Air Bahrain Grand Prix 2006 - more and more incentives are awaiting Formula One fans.
Gulf Air, along with Bahrain International Circuit (BIC), has come up with Gulf Air Bahrain Grand Prix Club - a novel offer for F1 fans to watch the races on 10, 11 and 12 March in a more comfortable and stylish environment, and get some exclusive privileges.
The Gulf Air Bahrain Grand Prix Club is an exclusive enclosure offering a range of additional services and facilities at the BIC vending area, which can be accessed by the Gulf Air Bahrain Grand Prix 2006 ticket holders for a small additional fee of BD25. The enclosure can accommodate up to 2,000 people.
"We came up with the Gulf Air Bahrain Grand Prix Club idea as an added incentive to motor sport fans, who want something more than just a ticket to watch the race," says Vice President Marketing and Sales Danny Barranger.
"The Gulf Air Bahrain Grand Prix is the most talked about sports event not only in the Kingdom of Bahrain but also in the GCC region and beyond. Gulf Air, as the title sponsor and official carrier, would like to ensure that spectators attending the race, leave having experienced a world class event along with many memorable experiences."
Ticket holders will get an access pass to the Club, where a special array of food and drinks from popular outlets await and, comfortable seating from where they can watch live broadcast of the races on screens installed in the Club premises. They will also receive a copy of the official programme and ear plugs free.
Not just that; those who buy the Gulf Air Bahrain Grand Prix Club access pass automatically become members of the Bahrain International Circuit Motorsport Club and enjoy the following additional privileges;
- A one year subscription to BIC's newsletter
- A 10% discount on all BIC Race tickets (except the F1 07 event)
- A 10% discount on all BIC products (Open Track and Open Bike)
- A 10% discount on BIC merchandise.
“The Gulf Air Bahrain Grand Prix is well known for new initiatives and we are delighted to offer the fans yet another service that caters to their needs,” says BIC General Manager Martin Whitaker.
“The season opener at the Sakhir track will showcase new regulations, new teams and drivers along with a new qualifying format and many other changes. It will be a fantastic race and one not to miss.
“This year we have focused on added value entertainment and have created many attractions for the whole family.”
Gulf Air has lined up a series of publicity and marketing campaigns and other associated activities, attracting international motor sport participants, enthusiasts and spectators alike to Bahrain to witness the greatest racing event of the year.
The Gulf Air one-day package to watch the final race on 12 March has become very popular and is selling out fast. The package includes return economy class air tickets, meet & greet service at Bahrain International Airport, transfers from the airport to the Bahrain International Circuit and back, entrance tickets to the Grand Prix on Sunday 12 March and, a souvenir bag.
About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.
The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.
Today the airline’s network stretches from Europe to Asia and covers 50 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.
A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air’s ’smart airline, successful business’ vision.
International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline’s innovative and high quality products and services:
These include:
• Best Onboard Catering in First and Business Class (Skytrax World Airline Catering Awards 2005)
• Best designed in-flight magazine (American Creativity Awards,2005)
• Middle East Leading First Class Airline (World Travel Awards 2005)
• World’s Leading Airport Lounge (World Travel Awards 2005)
• Middle East & North African Platinum Best Airline (MENA Travel Awards 2004
• Most Improved Airline (Skytrax Awards 2004)
• Middle East First Class Airline (Arabian Business Awards)
• Best new product launch for in-flight services (PAX international Readership Awards)
• Best First Class Onboard Food (Skytrax Food Category 2004)
• Best Business Class Check-in (Skytrax Check-in Category 2004)
• Middle East region’s best airport restaurant for its restaurant in Bahrain International Airport lounge (PAX International Readership Awards 2005)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2006
