WD introduced its new, smaller, sleeker My Book® Essential™

Published October 15th, 2009 - 10:26 GMT

WD, the world’s leader in external storage solutions, today introduced its new, smaller, sleeker My Book® Essential™ and My Book for Mac® desktop external hard drives equipped with the new WD SmartWare™ software and hardware-based encryption. The new My Passport drives are more than 20 percent smaller than the previous generation My Passport.

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 gigabytes (GB) of digital media and files, which is expected to grow to over 1 terabyte (TB) of data by 2013. The accelerating shift from physical media (such as photo negatives, CDs and DVDs) to digital media (such as digital photos, videos and downloads) means that consumers’ real lives and digital lives are increasingly overlapping.

“Keeping an extra copy of your digital life used to be a painstaking, manual task undertaken only by the most expert and diligent of users. WD’s new My Book Essential and My Book for Mac external hard drives, powered by WD SmartWare, have finally made it easy enough so that anyone can do it,” said Saif Khwaja Sales Director, Western Digital, Middle East & Africa. “WD’s new drives combine massive storage capacity, visual backup, and hardware encryption, so consumers can now actually see their digital life, safe in one place.”

When the My Book Essential drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a  reassuring view of their backup as it happens. After the first backup, users’ files are backed up automatically every time they change or add a file.

WD SmartWare software works on Windows® PCs and Mac computers. WD My Book Essential hard drives are designed for Windows-based PCs while WD My Book for Mac drives are formatted for Mac computers and are compatible with Apple® TimeMachine™, Apple’s integrated backup solution.                             


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