Welsh food and drink producers are heading for Dubai and the biggest trade exhibition in the Middle East, Gulfood 2010
This is the sixth successive year that a national pavilion of Wales will be present at Gulfood, with the stand being organised by International Business Wales (IBW), the trade and investment arm of the Welsh Assembly Government, on behalf of the Welsh Assembly Government’s Food, Fisheries and Market Development Division.
The pavilion will host 5 Welsh exhibitors and IBW will be working to connect interested buyers with other Welsh Food & Drink exporters as Rob Foreman, International Development Manager, Food & Drink explains; “As in previous years IBW and our visiting delegates hope to meet both current and new importers, distributors, retailers, and foodservice providers, not only from the Gulf States but also the many other countries that visit this premier event.
“Wales has long been recognised for its world-class primary food produce and is now also establishing a reputation in the UK and abroad as a producer of diverse and exciting ranges of food and drink products, manufactured to the highest standards”.
Among the Welsh contingent is The Abergavenny Fine Food Co, which is exhibiting at Gulfood for the first time and manufacturers a range of high quality frozen foods. The Anglesey Sea Salt Company, winner of the inaugural award for Export Achievement at the Wales ‘True Taste Food & Drink Awards 2009/10’, will be showing its range of gourmet Halen Môn sea salt.
Real Crisps which has recently re-launched the brand will be showcasing the bright and contemporary new packaging, as well as new flavours and pack sizes of its hand cooked crisps and International award winning bottled water, Llanllyr Water will be exhibiting both still and sparkling water in 750ml and 330ml glass bottles and 330ml 100% recyclable cans.
Hybu Cig Cymru - Meat Promotion Wales has been successful in recent years in putting Welsh lamb back on the menu in the UAE and helping to supply Welsh Lamb to shops, restaurants and hotels in Dubai. On the stand they will be accompanied by Welsh meat exporters and will showcase the virtues of fresh Welsh Lamb to chefs and buyers from across the Middle East. A full range of Welsh Lamb cuts will be on display.
Wales has become a name synonymous with providing quality products and services to the GCC and since 2004 IBW (Middle East) has successfully assisted over 500 companies with trading activities in the region. Attending Gulfood for the sixth time IBW will continue to increase the trade ties between Wales, the GCC and winder Middle East.
