Western Digital holds reseller event in Egypt to mark 20th anniversary of its distribution partnership with North Africa Company

Published July 4th, 2006 - 09:21 GMT

Western Digital Corp. (NYSE: WDC), a leading worldwide hard disk drive manufacturer, recently held an event in Egypt to mark the 20th anniversary of its partnership with North Africa Company, one of the premier WD distributors in Egypt. The event was attended by nearly 240 WD resellers from all over Egypt, including from Alexandria, Aswan, Luxor and Al Asher men Ramadan.

Boral Al Tarifi, Marketing Manager, Middle East & Africa, Western Digital, said, “For more than two decades, Egypt has remained one of the most important strategic markets for WD in the region. North Africa Company’s wide distribution network and market knowledge have been crucial to our continued success in Egypt, and we are delighted to celebrate together with North Africa Company the 20th anniversary of our alliance. We thank North Africa Company for their support over the years, and look forward to carrying this strategic relationship into the future.”

Dr. Hatem El Sayed, CEO North Africa Company, said, “North Africa Company’s relationship with WD is based on mutual trust and confidence, which should be self-evident in the fact that it has been 20 long years since we first joined hands. It is a matter of great satisfaction to us that we were able to contribute to WD’s growth over the years, and we remain committed to further build on this mutually beneficial partnership in the coming years.”

Rania Mattar, WD Sales Manager for Egypt, gave a presentation during the event, where she affirmed the superior quality of WD drives in both of its manufacturing facilities in Thailand and Malaysia.

“WD maintains uniformly high manufacturing standards across all facilities, and all our hard drives bear the same WD stamp of quality. It is pertinent to remember that we had last year increased the warranty period of WD hard drives, which reflects WD’s confidence in the quality of its drives. All WD enterprise drives have been standardized to a 5-year warranty, while all WD desktop and notebook drives now come with a 3-year warranty,” Mattar said.

Commenting on the latest range of WD products introduced to the local market, Al Tarifi said, “In recent months, WD has made significant additions to its product portfolio in Egypt by introducing a host of state-of-the-art hard drives, including the WD RE2 (RAID Edition) 500 GB SATA drives and WD Passport Pocket drives. We had also launched upgraded releases of WD Passport Portable and WD Passport Portable USB drives equipped with WD Sync and encryption software, which simplifies the synchronization of essential personal files and Microsoft Outlook data on a PC with the portable storage devices.”

The WD RE2 hard drives were introduced against the backdrop of a growing enterprise market in Egypt for high-capacity, highly reliable storage. The drives are designed for network attached storage, direct attached server storage and video surveillance environments that require 100 per cent duty cycle, and carry a 5-year limited warranty.

The USB 2.0 6 GB WD Passport Pocket drive is a miniature digital storage device that holds as many as five two-hour feature-length movies, 1,700 digital photos, 1,500 songs or thousands of documents, enabling customers to effortlessly take their digital library wherever they go. Measuring about one-third of an inch and weighing only 1.6 ounces, WD Passport Pocket drive is one of the thinnest of any hard drive-based storage device and can fit into the smallest of pockets and purses.

WD had recently launched My Book, the newest line of the company’s external hard drive storage. Designed to be as easy to use as common household appliances for mainstream consumers, My Book’s unique, book-shaped enclosure stands vertically, leaving a tiny footprint and sitting naturally on desktops and bookshelves.

WD had also introduced an upgraded version of WD NetCenter with half-terabyte capacity and backup and system recovery software, providing multiple users in homes or small offices a convenient way to store, share and back up their data.

About Western Digital (WD):
WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users’ data close-at-hand and secure from loss.
WD was founded in 1970. The company’s storage products are marketed to leading systems manufacturers and selected resellers under the Western Digital and WD brand names. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

 


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