Following an extensive phase of search among the Jordanian market and a competitive pitch between several agencies, wi-tribe Jordan, the preferred broadband wireless Internet provider in Jordan, decided to entrust their PR account to Memac Ogilvy Public Relations Jordan. For this purpose, both parties signed an official contract on Sunday, April 19, 2009.
In addition to implementing integrated PR and promotional campaigns for the wi-tribe brand, Memac Ogilvy PR will also be responsible for executing
wi-tribe's Corporate Social Responsibility programs, along with other relevant activities.
wi-tribe, the provider of same-day wireless connectivity without a phone line, has been successfully drafting their growth among Jordanian houses and users. Following a series of remarkable achievements, wi-tribe Jordan has come to a decision of hiring a professional PR Agency. An agency that has well known and studied the market and consumer behavior, in order to provide proficient advice and share endless experiences.
Mr. Bassam Hannoun, CEO of wi-tribe Jordan, commented on this joint venture with Memac Ogilvy and said: "we have been shopping for a while in the market to find an agency that will perfectly fit our standards, and help us through to achieve our anticipated objectives. When we met with Memac Ogilvy PR, everything felt right and it occurred to us that such joined venture will definitely be a successful one. We look forward to working with their team on wi-tribe's campaigns, which we hope will generate a higher awareness across the Jordanian market".
"Today, at Memac Ogilvy we are thrilled to have won wi-tribe's trust and we truly look forward to a long term business relationship. This is a significant opportunity to us not only because of the international nature of this business, but also because it reflects our own business strategy of expansion across a wider range of industry and services sectors", spoke Mr. Fouad Abdel-Latif, Managing Director of Memac Ogilvy Jordan, on behalf of his team.
He continued "It is ambitious and it will take a great deal of continuous effort and hard work, but companies are taking a more integrated approach to managing their communications. If we are to advise our clients at the most superior levels, we have to make sure we can keep pace with all developments in the market place, to be able to provide up-to-date advice and support".
About wi-tribe Jordan:
wi-tribe launched operations in the Hashemite Kingdom of Jordan in 2008. With over a hundred professional practitioners across the Kingdom, wi-tribe provides the simplest wireless broadband service and is focused on offering a unique and personalized customer service experience. wi-tribe is your tribe: breaking free of fixed line access with the unmatched wireless technology
• Shareholders and Partners - With unrivaled experience, knowledge and vision, wi-tribe was born in April of 2007 backed by Qatar Telecom (Qtel) together with a proactive partnership with A.A. Turki Group of companies (ATCO) and Clearwire; one of the world’s leading broadband wireless operators in North America and Europe.The vast experience these leaders bring to the table has fueled the growth of this new venture, launching wi-tribe regionally as part of Qatar’s 2020 vision.
• Plug in and Go - wi-tribe offers unrivalled simplicity of operation and a passion for customer service. Ground-breaking wireless technology allows instant connection to the Internet.
• International Presence - wi-tribe has its regional corporate office in the Kingdom of Bahrain, and Jordan being the first market to be wi-tribe enabled. 2009 will see the addition of Pakistan and the Philippines as new members of the tribe, with other countries currently being scoped for future partnerships.
Visit www.wi-tribe.jo for the latest news about our products and services.
About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, customer relationship management (CRM), activation, planning and creative services to a large portfolio of clients through 11 offices across the Middle East and North Africa. This wide geographical coverage, along with its team of over 400 professionals, gives the company a unique insight into different segments of the Arab markets.
