world’s first mobile rich content aggregation and retail platform ‘media magic’ launched
• Reach across 10,000 retail outlets in next 24 months
• Targets 80% (non-GPRS) of 225m mobile phone users
• Offer Legal rich content including full length movies on mobiles
• Licensed 500 movies and 5000 songs
• Exclusive Tie-up with Hungama Mobile for retail initiative
• Kiosk technology powered by Hungama Mobile
Mobile Magic, India's FIRST & the FASTEST growing chain of Mobile Phone Boutiques, today announced the launch of Media Magic, the first company in the world to offer an aggregation and retail platform for legal, rich content for the mobile user like games, applications, movies and music in an offline format.
Media Magic as a company will revolutionize the selling and buying process of legal content for the mobile user in the country with this offline channel. The primary focus of the company will be on the distribution model through retail outlets since India has very low broadband penetration. The company has set a target of having over 10,000 retail outlets in place which will be serviced by the Distributors across the country.
“For the first time the consumers will get DVD quality experience for movies of all languages with all legal content and software which will ensure many benefits like extended battery life, no hanging and no viruses etc.” said. Vijay Singh, CEO Media Magic. “We have acquired the license to distribute over 500 movies including regional titles in all
languages in addition to Bollywood movies, as well as over 5000 songs and huge numbers of wall papers and games which would be constantly expanded,” he added.
“The company shall constantly keep adding fresh content so that the consumers and the retailers always have something new and exciting to look forward to. With the Indian movie industry including Bollywood producing more than 1000 movies a year (the highest in the world), one will never run out of content,” according to Vijay Singh
The digital music industry is already bigger than the physical sales, and with more than 50% of India below the age of 25, music and gaming are some of the most vibrant consumer offerings in the digital space. One can therefore imagine the size of the cumulative bouquet of offerings by Media Magic.
Each retailer will have access to a unique password using which they would be able to download content on client’s handset from the company’s server through their PCs. The customized software developed by Media Magic is handset specific to ensure that the content is optimized for the customer handset as all handsets models have different screen sizes and specifications. The software will also manage the retailers account in real time and will work quite like the prepaid card system which the retailer can use to top up his account as and when required.
Hungama Mobile, south Asia’s premier mobile entertainment company having more than 70% market-share in the Mobile Content has an exclusive tie up with Media Magic to distribute Hungama’s rich content through their retail platform. With this initiative of Media Magic, the Indian mobile consumers will now enjoy the rich content like movies, music, games and applications in the most affordable and convenient way for the first time in India.
It is a customer friendly initiative where the customer has to walk into any of Media Magic retail outlets, select the content, pay for it and have it downloaded on their handset. Alternatively the customers can themselves download the authorized content through the touch-screen kiosks placed at most modern organized retail chains in the form of memory cards which have to be bought only once and then can be used to refresh content.
