In a unprecedented gesture and in conjunction with the World Cup 2010 in South Africa, the Western Region Municipality announced the opening of (The Mondial's Barza in Madinat Zayed), in which the department of Public Relations and Communications in the Western Region Municipality is able to transmit live the activities of the World Cup 2010 in a huge tent installed specially for this event. The Barza is a local term for the place where the host appears in front of his guests. The tent has been fully equipped with state-of-the-art technology of sound and image, along two high quality gigantic screens in the form of a real football field, in addition to a separate VIP wing supplied with plasma screens to provide more comfort and privacy to the VIP guests of the Western Region Municipality.
Mr. Abdullah Al Shuweikh, Director of Public Relations and Communications expressed the interest of the Western Region Municipality in the continuous communication with the social activities, and creating links with all events and activities which are of great importance to the residents of the Western Region. This step embodies the strategic plan announced by the municipality recently, which focuses on community outreach of the departments and government agencies with the people of the region. It is no secret to anyone the great importance which football competitions occupies and in particular the activities of the World Cup between different segments of society. From this principle the role of the Public Relations Department and Communication in the Western Region Municipality rises, to provide a perfect setting where excitement and action resulting from the activities of the World Cup Football.
"Most coffee shops and tents established for the World Cup 2010 often lack the safety conditions and the high standards healthy environment, because of smoking and shisha, taking inconsideration the long hours that football enthusiasts spend in coffee shops. From this point of view we constructed our own tent (The Mondial's Barza 2010 in the Madinat Zayed) to be the ideal environment and free of smoking setting for football fans and enthusiasts. While tourists and guests watch the World Cup at the hotel in the Madinat Zayed, most locals had the choice of visiting the Barza," Al Shuweikh said.
ِِِِAl Shuweikh ended his statement: "The Public Relations Department was keen on all the appropriate details of the Western Region. Even the name of the event (The Mondial's Barza) has been selected to fit in with the tradition and heritage of the United Arab Emirates."
In large cities like Abu Dhabi and Dubai, diwans and majlis are becoming rare, while Barzas are spreading widely in the Western Region, thus presenting a platform for cultures and social events that are held for the citizens.
As the game stretches in the evenings for a period exceeding six hours, the Public Relations Department in the Western Region Municipality, has been keen to provide buffet dinner, soft drinks and juices, in addition to Arabic coffee, enjoyed by guests, employees and their families in the Western Region Municipality at the Barza Cup.
