The leading Middle East broadcast network, MBC Group, has signed an exclusive cross-channel agreement with Cirque du Soleil, the world’s leading live entertainment company, which includes the broadcast of a number of Cirque du Soleil shows as well as a competition whose winner will get a free trip to Las Vegas, USA to see Cirque’s latest show.
According to the terms of the agreement, MBC is official television sponsor for Cirque du Soleil, which is bringing its production of Quidam ™ to the Middle East for the first time early next year.
Extraordinary productions of Cirque du Soleil, including Dralion, Allegria, Saltimbanco, and Varakei are scheduled to be aired on MBC Channel’s 1 at the end of December and throughout 2007 for the viewing pleasure of more than 75 million people across the region. In addition to this, MBC 4 will be highlighting Quidam in Dubai with 2-hour specials on the magic of Cirque.
“It makes perfect sense for the world’s leading live entertainment company, Cirque du Soleil, to choose nothing less than the best to share their magic with people across the region. With unparalleled production quality and an enthusiastic, world-class team who are also the biggest Cirque fans, we are proud to be the exclusive TV partner for this event,” said Andrew Maskall, Marketing Manager, MBC group.
The MBC group includes four free to air channels, MBC 1 which is the Arabic family channel, MBC 2 - English movie channel, MBC 3 – aimed at the region’s younger viewers, and MBC 4, another popular western entertainment channel.
During the Quidam run, MBC will air promotions and also run a SMS competition for viewers, with the grand prize being free airline tickets to Las Vegas to watch one of Cirque’s newest and most spectacular productions, ‘Love’, a collaboration between Cirque du Soleil and the Beatles.
“Cirque is bringing imagination, beauty and magic to Dubai and MBC will make sure that no one misses out,” concluded Maskall.
