xerox adds the power of pantone® goe™ to digital color presses; opens up new color palette to print providers
Xerox Corporation’s digital printing customers will now have access to Pantone Inc.’s new PANTONE Goe System, which helps print providers produce vibrant colors in personalized direct-mail pieces, catalogs, photo books and other marketing collateral.
The PANTONE Goe System is the company’s first completely new color system since its founding more than 45 years ago. It gives designers and printers an entirely new way to choose and accurately produce specific colors. The System, which took more than four years to develop, comes with more than 2,000 new PANTONE colors and works in concert with the original PANTONE MATCHING SYSTEM® to deliver exact ways of measuring and communicating color.
The PANTONE System delivers a simple, cross-media tool for color specification and reproduction, ensuring that anyone involved in specifying colors – including printers, designers and publishers – is using the same “language” to define their choices.
“Our customers are using the power of digital color every day to create brochures, books and direct-marketing programs. They demand the highest quality output for these projects,” said Valerie Thomassin, vice president, Xerox Production Systems Group for Developing Markets Operations. “By incorporating the Goe System standard into our offerings, we’re making sure that our digital production color customers are able to consistently and easily produce vibrant and accurate color on their presses. The System creates seamless links between hardware and software, designers and print providers and it encourages the kind of collaboration that will help drive growth in digital color printing.”
The PANTONE Goe System includes a color selection and specification guide, adhesive-backed color chips and an interactive color selection software tool that enables designers to quickly capture and implement their choice of colors and collaborate with others in the production process.
The System features color palettes that resemble color wheels, making it simple to pick and label the right hue for a job. There is also a “palette playground” which lets designers experiment with color choices.
“The PANTONE Goe System, combined with the PANTONE MATCHING SYSTEM gives everyone involved in the creative and production process the ability to create vivid printed materials with a more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project,” said Richard Herbert, president of Pantone, Inc. “PANTONE Goe will push designers and printers to explore new frontiers while giving them a competitive leg up in today’s challenging and evolving marketplace.”
The addition of the PANTONE Goe System is one of several key announcements Xerox made at Graph Expo North America’s largest printing show, which was held Sept. 9 -12 in Chicago. Xerox also has introduced a host of image-quality and time-saving enhancements to make its digital presses even more productive, as well as software and server improvements to help commercial printers and in-plant operations open up new opportunities in the lucrative digital color market.
Digital color printing continues to grow rapidly, and Xerox is at the forefront of the trend, producing more than 30 billion pages on its color presses last year. In fact, Xerox machines account for about 50 percent of the worldwide page volume on high-speed production color printers, according to InfoTrends.
