Xerox Emirates, the leading enterprise for business process and document management, has extended its leadership and expertise to the sports arena through sponsorships of various sporting tournaments, providing an unrivalled back end support that help make these events run smoothly.
At this year’s Barclays Dubai Tennis Championships, which have been elevated to ATP 500 and WTA Premier 5 status – proof that Dubai is firmly up there with the best tournaments in the world - Xerox Emirates’ sponsorship included providing support for critical processes such as schedule and results printing and dissemination as well as press functions. “World-class events such as the Barclays Dubai Tennis Championships rely on Xerox solutions for unrivalled document management capabilities that are so essential to ensuring the events are on schedule and working flawlessly,” Abeer Safa, Marketing Manager Xerox Emirates.
Working behind the scenes, Xerox Emirates provides document technology and services so that the organizers of major events can focus on their “real business”. A total of 19 Xerox multifunction systems were supplied for the tournament and installed in several locations, from which thousands of tournament critical documents, including the Order of Play (the bible of tennis tournaments), scores and results, were produced and reproduced day in and day out.
Salah Tahlak, tournament director, commended Xerox Emirates for its invaluable support during the event. “The back end operations ran smoothly and efficiently that enabled other aspects of the tournament to flow seamlessly as well. It’s great to have Xerox technology and expertise on board in running a world-class event like the Barclays Dubai Tennis Championships.”
These exciting behind-the-scenes processes have been captured on film by Xerox Emirates and uploaded on the following website http://news.xerox.com/pr/xerox/podcasts.aspx. The 3-minute film shot on location at the Barclays Dubai Tennis Championships 2010 was produced to showcase how events of this scale are managed to perfection by tournament officials and staff with the help and support of companies like Xerox.
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