Visionary companies in the global graphic arts industry continue to embrace the benefits of digital, increasing their productivity and gaining new customers with the Xerox iGen3® Digital Production Press and Xerox Nuvera™ Digital Production Systems. Xerox iGen3 customers have produced more than three billion pages of material worldwide, with over 70 iGen3 systems printing more than one million pages per month.
IGen3 is a fully digital press capable of producing over 1 million pages a month all with unique content, this can be targeted at specific recipients or enable more cost effective production driving cost out of a business. It enables new ways for customers to do great work, whether it is a financial or telecommunications organization wishing to improve their customer relationship management; or a commercial printer looking to find new revenue streams in an increasingly competitive landscape.
“Since the recent enhancements to the iGen3 and proven high ROI on all our digital equipment, demand has continued to grow,” says Valentin Govaerts, Senior Vice President, Production and Graphic Arts Industry, Xerox Europe. “We have recently expanded in the Middle East and Turkey, and iGen3 installations have been secured in regions recently introduced to the iGen3, such as in South Africa, Russia, Romania and United Arab Emirates. With these successes in mind, we’re hoping to help our customers understand how to maximise their digital portfolio.”
The first iGen3 installation in the Middle East took place in Dubai in December 2005. This marked a milestone for Xerox in the Middle East region and illustrated that the region is not dissimilar in terms of printing demands than other global markets. “More and more businesses in the Middle East region are recognizing the short and long-term benefits of investing in high-end digital printing technology and are choosing to do so with Xerox,” said Ben Gale, General Manager, Sales & Marketing, Distributor Operations, Xerox.
European Xerox customers are using their digital equipment in innovative ways and in a wide range of markets.
One of the most innovative and complex personalised direct mail campaigns in the UK was carried out by print and direct marketing specialists Inc Direct using its iGen3. The company has developed and produced a successful personalised welcome pack for new customers of high street mobile phone company The Carphone Warehouse. Since then, Inc Direct has attracted substantial interest from direct marketeers and print buyers about its digital and cross media capabilities and as a result recently invested in a second iGen3. “Due to our strong relationship with Xerox coupled with the reliability of our first iGen3, we chose a pre-emptive strategy to increase our workloads,” says Noel Warner, Managing Director at Inc Direct. “Since investing in Xerox digital technologies we have now entered new markets and helped develop more unique personalised techniques. If this trend continues, I expect to buy a third iGen3 by the end of 2006.”
About Xerox
Established in 1985, Xerox’s regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news. XEROX® is a trademark of XEROX CORPORATION.
