Zawya Helps Boost visibility of Middle East Small-and-Medium Enterprises

Published July 20th, 2010 - 10:59 GMT

Zawya, the online Middle East business intelligence platform, today announced the launch of C-me, a free self-service tool which will allow Small and Medium Enterprises (SMEs) to easily build their company profile on Zawya and increase their visibility to generate new business.

"SMEs are hungry to find innovative ways to promote their products and services and gain more exposure in their respective markets. So we created C-me to enable them to quickly connect to their clients and suppliers. Zawya's audience of highly-sought after professionals is a very attractive channel for SMEs to tap into," said Hussain Makiya, Director, Business Opportunities Division, Zawya.

According to a recent report by Standard Chartered, SMEs account for 98% of registered companies in the Jordan. They also contribute to 50% of the country's GDP and 60% of employment.

"While SMEs are significant drivers of the Middle East economy, they are also the most exposed to downturns in the economy as we have witnessed lately. They not only need visibility but also access to the latest and most comprehensive market intelligence to remain competitive. C-me is just one of many solutions specific to SMEs to come from Zawya to enable them to do just that," concluded Makiya.

As part of its overall mission, Zawya will continue to encourage entrepreneurship by providing a crucial link between information and connectivity, enabling businesses in the Middle East to be innovative and to contribute towards building stronger economies. 

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