Zenvo Automotive confident of regional success amidst steadily rising demand for luxury supercars in GCC

Published December 22nd, 2009 - 04:35 GMT

Zenvo Automotive, a leading manufacturer of supercars, has expressed its confidence in achieving regional success for its ultra-exclusive ‘Zenvo ST1’ supercar, which was unveiled yesterday (December 15, 2009) to press at the ‘Dubai International Motor Show 2009’. Given the steadily rising demand for luxury supercars in the region, the manufacturer announced that it is targeting to sell five of its limited-edition production supercars per year in the region, including the ‘Zenvo ST1’ and subsequent models to be launched in the future. Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the GCC and appointed exclusive regional distributor of EUR 850,000 ‘Zenvo ST1’, also reported that the Danish-designed supercar has garnered significant interest amongst regional customers during the opening day of the exhibition.

 

Ultimate Motors is positive of the demand for European luxury supercars in the GCC, with the distributor targeting double-digit growth for the region. While most of the demand is riding on the back of the increasing popularity of F1, a key point within the regional market is the appeal of owning a limited-edition luxury supercar, which is considered by many as an investment given the significant appreciation of its value over time. With only 15 ‘Zenvo ST1’ supercars to be built and sold to specially approved customers across the globe, both Zenvo Automotive and Ultimate Motors are positive that high net worth individuals from the region will be very interested in acquiring one of the prestigious supercars.

 

“We have a very upbeat outlook on the success of ‘Zenvo ST1’ in the GCC given the increasing number of high net worth individuals in the region and their well-documented passion for limited-edition supercars,” said Jesper Jensen, CEO and Founder, Zenvo Automotive. “The Middle East is considered as one of the last havens for supercars in the world, and I believe that the affluent market will be highly receptive towards owning the ‘Zenvo ST1’, which despite its power can be used on a daily basis. On top of all these, the innate desire for speed, high-quality and performance in automobiles by Arabs strengthens our confidence that the region will become a vital market for our luxury supercars.”

 

Powered by a 7-litre V8 engine with both a supercharger and a turbo, the ‘Zenvo ST1’ is capable of accelerating from 0 to 100 km/h in three seconds, has an electronically limited top speed of 375 km/h, and produces a massive 1,430 NM of torque. It also develops 1,104 BHP, which can be controlled at a flick of a switch with three power settings - ‘Normal’ (650 BHP), ‘Sport’ (850 BHP) and ‘Race’ (1,104 BHP) - thereby allowing the driver to select the appropriate set-up for any driving condition. With a displacement of 7000 cu. cm. and a 6-speed manual transmission, the supercar is supported by an aggressive body that is hand-built from carbon fibre wrapped around a light steel frame.

 

“Several customers from Europe have already expressed their desire to buy the ‘Zenvo ST1’, and we are confident that this number will rise in the region following the Dubai International Motor Show. In addition to the GCC and the rest of the Middle East, we are also planning to set up dealerships in other established and emerging supercar markets, including the US, India, China, Russia and Europe. Given the excellent initial response for the ‘Zenvo ST1’, our future plans include the launch of a set of limited edition models - one an open top targa version of the ‘Zenvo ST1’ and a slightly smaller, track-focused supercar,” concluded Troels Vollertsen, CTO and Founder, Zenvo Automotive.


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