Nike unveils Juventus home kit season 2011-2012

Press release
Published July 11th, 2011 - 07:54 GMT

This season Juventus will be play in a new futuristic home kit to mark the beginning of an exciting new era in the club’s history as they move in to a brand new stadium.

The stadium, on the site of their former home, the demolished Stadio Delle Alpi, has been completely rebuilt and upgraded in to a spectacular state of the art venue with a capacity of 41,000.

The body of the new home shirt will feature the iconic black and white Juventus stripes, which have been subtly updated with a new modern feathered effect.

These stripes have partly been inspired by the new stadium’s bold design and modern structure, and reflect how it’s stanchions rise up from the roof and are framed by the surrounding mountains.

On the back of the shirt below the neck reads ‘Juventus’ while inside the front, on the back of the crest, is a graphic that reads ‘Forza Juve’, a rallying call that translates as ‘Go on Juve’, which the Bianconeri fans chant to encourage their team.

While the history and tradition of the club is present in the shirt design, the new home kit is made from Nike’s ground-breaking recycled polyester – which for the first time includes both the shirt and shorts.

Each complete kit is made up of up to thirteen reclaimed plastic water bottles. This new manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester and saves nearly 100 million plastic water bottles from being dumped at landfill sites.

The home shorts this season return to the classic colour of white, to give the kit some tradition alongside the shirt’s bold modernity, while on the back at the bottom of each leg is a discreet black band.

The new home socks also revert to being a traditional white again this season, though they feature two black hoops with a ‘J’ for Juventus featured in the centre at the back of each calf.

The light weight kits (13% lighter than previous versions) actively regulate the players’ body temperatures on the pitch to keep them dry and cool at all times through use of Nike Dri-FIT technology.This technology draws sweat away from the player’s body through the material where it can evaporate.

Temperature regulation is helped by ventilation zones, consisting of hundreds of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players dry, cool and comfortable.

For the first time the club crest on the front of the shirt is heat transferred, making it even lighter and crucially allowing this area to now be ventilated as well.

The shirt has a new aerodynamic fit this season, now slimmer and more athletic, providing 17% more stretch than the Juventus shirt of two years ago. While a bonded hem offers a streamlined look that reduces irritation caused by chafing.

To compliment the new match day kit Nike has launched a unique Juventus line of training and lifestyle clothing for both players and fans to wear on and off the pitch.

The kit and extended line is available for pre-order from Date? and will be available in stores from Date? For more information visit nikefootball.com and nikemedia.com for shirt and player images.

Nike Recycled Process

As part of the Nike Considered Design program, Nike uses discarded water bottles destined for landfill sites in Japan and Taiwan where they can take up to 500 years to decompose. The bottles are placed in a large washing machine to clean them and get rid of labels before they are chopped into tiny flakes and melted down into a yarn that is ultimately spun to make the fabric for the jerseys.

This ensures the kits remain the most eco-friendly ever by reducing energy consumption by up to 30% compared to manufacturing traditional polyester, and saving nearly 100 million plastic water bottles from being dumped at landfill sites.

Background Information

Nike

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, Hurley, and Jordan brands.

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