Nissan Tiida with Fitness First

Press release

Published March 7th, 2011 - 11:12 GMT

Al Bawaba

Bustami & Saheb Trading Co. (BSTC), the authorized Nissan dealership in Jordan, and in partnership with Fitness First, held a drawing on February 23rd to win a Nissan Tiida. The duration of the drawing extended from November 2010 until the end of December 2010.

On behalf of the CEO, the logistic Manager Mohammed Al Heet, Rula Halaseh and Omar Al Zubaydi from Nissan Marketing team handed the key to the lucky winner.

It is worth mentioning that Nissan Tiida is a sporty and fuel economic car, with a roomy interior. It has a 1.6 CC 119 horsepower engine and was named the best selling Nissan car in 2008.

As part of Nissan BSTC and Fitness First’s tie up deal for the year, all Fitness First branches were branded with Nissan products, and a Nissan Patrol and NissanTiida were displayed at Abdoun branch for two weeks, increasing awareness and exposure of Nissan products. This event aimed to support the new Fitness First branch in Shmesani where they displayed the new 370Z.

Mr. Imad Bustami, CEO of BSTC, said, “Through this event, we aim at strengthening and enhancing the partnership with Fitness First and producing great things that will benefit both companies. This will also instill great ties with the community and all Nissan lovers everywhere.”

He also added, “We are proud to be giving the chance for the winner to enjoy the TIIDA as it is one of the fuel efficient and spacious cars of its segment. We look forward to more exciting activities throughout the year.”

It is important to note that Bustami & Saheb Trading Co. Ltd is fully equipped with the facilities and professional workforce needed to deliver world-class standards and services. BSTC, teaming up with NISSAN, represents a milestone in the Middle East auto retailer market.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

Company Profile

Bustami and Saheb Trading Co.

Established in 1969 in Amman, Bustami & Saheb Co. – LTD is the exclusive dealer of Nissan and Infiniti in Jordan. It is fully equipped with facilities and a professional workforce that delivers world-class standards and service for Nissan and Infiniti vehicles. BSTC represents a milestone in the Middle East retailer market that led to the launch of facilities displaying various car models, a system that deeply incorporates marketing, sales and after-sales, with optimum plans to ensure the maximum satisfaction and protection of its most valuable asset, the customer. With several showrooms and parts and service centers located throughout the Kingdom, BSTC is currently expanding its network.