How the Most Popular Korean Music Band Stole the Show at the UN

Published September 21st, 2021 - 08:13 GMT
BTS at the UN
The hugely popular K-Pop delivered a speech on sustainability. (Twitter: @UN)

Upon being appointed as the Special Presidential Envoy for Future Generations and Culture, the well-known South Korean boy band BTS delivered a speech at the headquarters of the UN in New York City, addressing concerns of the generation of which millions are huge fans of the band.

The band which consists of 7 young Korean boys has near 40 million followers on Twitter in addition to near 50 million fans on Instagram.

BTS has been selected by the United Nations to help international efforts to shed light on the different challenges that face future generations and to promote the UN Sustainable Development goals for the 2030 agenda. The UN has been preparing several global programs centered around ending extreme poverty, preserving the planet, and achieving gender equality around the world.

The seven artists collaborated with the international organization during the 76th UN General Assembly meeting this week, performing a new song in English called "Permission to Dance" inside the UN headquarters, before delivering speeches that addressed climate change, poverty, inequality, and the impact of the COVID-19 pandemic on these global challenges, and how the members of the popular band have been feeling the consequences of these issues on a personal level as well.

The song that has been shared across social media has drawn the attention of millions of young people from around the world, which is the main target audience of the UN's campaign and choice of BTS. Fans of the K-Pop band have been taking to online platforms to express their admiration for the messages expressed by BTS and thanking them for using their fame for global causes.

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