Despite its launch being postponed, a Nottingham-based online sex toy shop branded as an Islamic or Halal "allowed" shop has triggered online and community conversations on what makes the shop "Islamic" and why is it needed, when regular sex toys shops have been available for years.
Nottingham woman opening a ‘halal’ *ahem* shop.— ‘Muzlamic’ Rahul (@AkhAmin) June 25, 2020
I don’t get the need to make this an ‘islamic’ thing when it’s going to be just as (if not more) embarrassing to buy from her as it is from a normal shop of that kind. She’s not doing anything different https://t.co/XxKtHlchl6
As soon as media outlets started reporting news of the first of its kind love shop, social media users couldn't help but question the reasons that make this specific shop designed to cater to "Muslim couples" rather than couples from all faiths and backgrounds.
The world is actually ending, what is actually the difference between a halal sex shop and a standard one please? I’m trying to keep an open mind, but everytime I try deep it I lose more braincells.— iBtIsAm ⚡️ (@ibt1sam) June 27, 2020
Maybe they "made sure" there is no haraam stuff in the ahem products. Like the halaal certification guys here certifying WATER halaal. Just a money thing— Bhai Biryani (@Bhai_biryani) June 25, 2020
Propaganda for what lol? They just trying to make some bucks from calling it a ‘halal option’ which nobody really asked for— ‘Muzlamic’ Rahul (@AkhAmin) June 27, 2020
Some users still expressed their suspicion that linking the shop with words that are increasingly becoming more trendy, when it comes to marketing in non-Muslim-majority countries, could only be meant to boost sales.
According to the Nottingham Post, the Habebee shop which "offers items traditionally found in sex shops such as massage oil, sexy lingerie, fluffy handcuffs, and whips "will not be selling toys for Islamically-non approved sexual practices," such as self-pleasure or painful toys.
the argument they make is they don't sell anything for self-inflicted pain/pleasure— ❄️?♀️ (@kinkwitch) June 25, 2020
Additionally, "the shop will not be displaying lingerie using mannequins, neither will its products show models on the packaging or promotional material."