Persil donates part of 2010 profits to train GCC women in tailoring Thobes

Press release
Published December 28th, 2010 - 10:52 GMT

Persil Liquid Detergent for White Thobes, a world-class innovation from the world's first self-acting laundry detergent in the world, Persil, today announced that it is donating part of its 2010 profits to be allocated for training women across the Kingdom of Saudi Arabia in tailoring Thobes.

The move reinforces Persil Liquid Detergent for White Thobes's commitment to the GCC society and will go a long way in creating more jobs for women in the region. The training, associated with Nafisa Shams Academy for Arts and Crafts, part of Bab Rizk Jameel which includes Abdul Latif Jameel Community Services Programs, also paves the way in creating vital indigenous skill sets in tailoring Thobes.

With the training programs, Persil Liquid Detergent for White Thobes would help create more jobs for women in KSA and across the GCC.

"This is a long-term solution to help women across Saudi Arabia and the GCC shape their future by learning to tailor White Thobes and earn a livelihood. By donating funds and supporting this initiative, we are also encouraging other companies & individuals to come forward and support the cause they like or the cause they see might fit their organization even with a little amount. Drops like these make an ocean," said Abdul-Aziz Elyas, Senior Brand Manager at Henkel Arabia.

He added:"Henkel, Persil's manufacturing company, proved that it could be successful from the financial perspective when providing help on both the social and economic levels. We are confident that this training program will play a vital role in building capabilities and helping women in the GCC in getting jobs and earning a livelihood. Best ideas are the ones that are beneficial to all parties."

The Persil Liquid Detergent for White Thobes – the first liquid detergent for Arab men – has already made a mark with this innovative product, which gives the brightest White Thobes wash after wash because of its unique German Opti-Brite technology.

The Persil Liquid Detergent for White Thobes has revolutionized men's laundry, fulfilling their needs in an effective manner and offering the most convenient, simplified laundry experience ever. It is also suitable for all white garments. Ever since its launch in the market in January 2010, the products have achieving an impressive increase in consumer demand month-on-month. 

Background Information

عريب حمدان تتحدث عن معاناتها مع العنصرية وتكشف عمرها الحقيقي..شاهدوا ماذا قالت (فيديو)

Published February 23rd, 2019 - 01:26 GMT
الفنانة الأردنية عريب حمدان
الفنانة الأردنية عريب حمدان

حلت الفنانة الأردنية عريب حمدان ضيفة على برنامج "الطائرة" مع الإعلامي صالح الراشد، وكشفت خلال المقابلة عن الكثير من الأمور التي صدمت المذيع والجمهور، ولم تتردد خلال الحلقة في الإجابة عن أي سؤال كان قد وُجّه لها.

وخلال اللقاء، كشفت حمدان بكل ثقة عن عمرها الحقيقي بعكس ما تفعله باقي النساء عند سؤالهن عن عمرهن، فأصابت الإعلامي صالح الراشد بالدهشة عندما قالت له "طبعًا أربعين"، وما زاد من حدة المفاجأة هو أنها تبدو أصغر كثيرًا من العمر الذي أفصحت عنه.

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وذكرت خلال الحلقة أنها عانت من العنصرية في وقت من الأوقات، بسبب أنها أردنية من مواليد الإمارات، واستطاعت أن تتغلب على هذه الصعوبات من خلال خوضها مجال الأغنية الشعبية، لتحجز لها فيما بعد مكانًا في قلوب العديد من المتابعين.

الجدير بالذكر، أن الفنانة عريب حمدان هي ابنة عم الفنانة ميس حمدان، وأكدت على انقطاع العلاقة فيما بينهما بسبب مشاكل قديمة بين والديهما، وأضافت أنها لم تقابلها منذ أن كانتا صغيرتين، وهي تعرفها فقط عن طريق الوسط الفني.

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