RAK Ceramics revamps its 8,500 square feet Al Ain showroom due to huge customer response

Press release

Published April 5th, 2011 - 09:02 GMT

Al Bawaba

RAK Ceramics, the world's largest ceramic tiles & bath ware manufacturing company, has announced that it has revamped its 8,500 square feet showroom in Al Ain giving it a contemporary and spacious look and feel. The showroom now has a synchronized display of the entire product range of RAK Ceramics, including a dedicated section for latest ceramics and Gres Porcellanato tiles, best sellers, bath ware and the Elegance Ceramics collection of boutique tiles. The company also revealed that the refurbished showroom has already generated major interest among Al Ain residents, which could further boost sales volume at the showroom.

“We have been witnessing increasing customer footfall in our Al Ain showroom in recent years, which is also a reflection of the growing construction activity in the city. Accordingly, we identified a need to revamp this showroom and make it more appealing to our customers, which we believe we have successfully achieved going by the feedback we have been getting in recent weeks. We are confident that this investment we have made to expand and revamp our showroom will translate into an enhanced customer experience and increased sales as well,” said Abdallah Massaad, Deputy CEO, RAK Ceramics.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics was recently honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. The company has also been conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.