RAKBANK launches RAKBANK Direct for simple & better banking

As a constant innovator in the market, RAKBANK has announced the launch of RAKBANK Direct, a new and contemporary method to banking in the UAE. RAKBANK Direct www.rakbankdirect.ae is a new website through which Bank customers can apply for products, including insurance policies, in a simple, online-only process. 

“RAKBANK is constantly looking for banking solutions that provide our customers with the utmost convenience and service quality,” said Graham Honeybill, RAKBANK General Manager. “RAKBANK Direct is the Bank’s latest offering for its busy customers who prefer to review, select, and apply for banking products from the comfort of sitting behind their computers,” added Honeybill.

RAKBANK Direct is the first platform of its kind in the UAE to give Bank customers the option of applying for customized insurance products online, including Motor Insurance, RAKcare, Family Shield Plus, and Travel insurance, all of which are provided by Oman Insurance Company. With a few clicks, customers can get a personalized quotation, upload requested documents, make a payment via their credit card or RAKBANK account, and log off from the site with a brand new insurance product! 

In addition, all visitors to www.rakbankdirect.ae can apply for other products including a suite of RAKBANK credit cards, deposit accounts, and Wealth Management solutions. 

“Following the Bank’s success with its social media presence on Twitter (@rakbanklive and @rakbankhelp), RAKBANK has identified a trend in the marketplace towards timely and effective banking services and solutions,” said Ian Hodges, RAKBANK Head of Personal Banking. “As the number one Bank in the UAE in customer service, RAKBANK brings its customers yet another online solution via www.rakbankdirect.ae to complement the Bank’s branch network and to cater to a growing segment of customers that prefer taking care of banking and insurance requirements online and with minimal paperwork,” added Hodges. 

The host of benefits available on www.rakbankdirect.ae include interactive and comprehensive tools and videos to inform customers of features and benefits when selecting a product that works for them. Additionally, customers can enjoy the added advantage of scheduling a call back with a customer service representative at their convenience, or simply addressing their queries on the spot through a Live Chat window. If at any point in the process the customer wishes to visit a RAKBANK physical location, be it a branch or an ATM, RAKBANK Direct provides a branch and ATM Locator on its website directly linked to Google Maps. 

RAKBANK Direct complements the Bank’s Online Banking solutions, launched to its customers in 2008, and the Bank’s corporate website, www.rakbank.ae.