Rasasi launches "Roohy Tehebak", an elegant scent for your soul

Rasasi Perfumes, one of the leading names in the regional perfumery landscape, brings fragrance and elegance together in a surprising new way with the launch of its latest perfume, Roohy Tehebak - My soul loves you. The sophisticated fragrance, available in a beautifully designed 90 ml bottle that symbolises the love of a woman for her traditions, promises to evoke a mystifying essence that will capture true poise.

Rasasi’s latest addictive fragrance exudes a combination of mandarin, orange, lily and gardenia in the top notes whilst the heart notes combine the essence of peach, pepper, labdanum and frankincense. Patchouli, sandalwood, smoky notes and amber, leave a mysterious finishing touch to the fragrance making it a perfect fragrance to use throughout the day.

 “At Rasasi, our goal is to create fragrances that are timeless and unique. Our wide range of fragrances reinforces Rasasi’s commitment to innovation and is in line with our deep understanding of the diverse group of consumers in the region”, says Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes.

Speaking about the new fragrance, Mr. Kalsekar adds: “Roohy Tehebak, which refers to an Arabic expression of love, is a modern interpretation of the traditional woman. This fragrance is suited to a mature and modern woman with an utterly innate sense of chic and is a tribute to those women who take pride in their traditions and embrace modernity in equal measure.”