Rasasi strengthens its presence in Oman

Customers in Oman are in for an exquisite aromatic experience as Rasasi Perfumes, one of the leading names in the regional perfumery landscape, offering a wide and exquisite range of Oriental and Western Fragrances, announced today the opening of its new store in Lulu Salalah. The new outlet boasts a strategic location coupled with an aesthetic design that aims to enrich the quality of services and exceed customer expectations.

As with all of Rasasi’s unique outlets, the newly opened store is diverse, showcasing the complete range of western and oriental fragrances along with essential oil and premium Oudh from the House of Rasasi, sure to appeal to the senses of customers with varying persuasions.

Leading the expansion drive within the Rasasi Group, Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “Oman is becoming an important retail market in the Middle East with many new shopping destinations and top international brands entering the market. We are excited to enhance our reach in the sultanate to facilitate accessibility for our customers to our unique and innovative products. In doing so, Rasasi will further enhance its status as the region’s leading perfumers.”

“In addition to its convenient location, our new store in Salalah will have the signature Rasasi look, including displays, allowing customers easy access to products, and will be staffed with a professional team of trained fragrance consultants” added Mr. Kalsekar.

The opening of the new Rasasi outlet is part of House of Rasasi’s strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach to strategic locations spread across the GCC region.