The REDTAG Group opens new store at Bahrain Mall by refurbishment of the existing Sana

Published November 10th, 2010 - 01:59 GMT

The REDTAG Group has opened a new store at the Bahrain Mall on Wednesday, 10th November, 2010. The new REDTAG store was previously the Sana store which has been renovated and converted to a bigger, better REDTAG carrying the popular value fashion and homeware that its customers love. The Discount Home stores and Sana Brands originated in Bahrain and have become a House hold name over the years. The Discount Home store and Sana stores have been carrying REDTAG merchandise in their stores for past two years. All three different store brands in Bahrain offer the same merchandise and will soon come under The REDTAG umbrella. REDTAG is the real revolution in fashion retail which is focused on offering an affordable range of the latest fashions, accessories and homeware.

Ernest J. Hosking, CEO of the REDTAG Group said, "Throughout the other countries within the GCC we have been developing and growing our REDTAG brand. In addition we plan to open new REDTAG stores in Bahrain operating all three brands under one. Furthermore our DHS and Sana stores are in need of a refurbishment – we felt this would be the ideal time to do it. We are convinced that our existing DHS and Sana customers will be equally as excited as we are with the refurbishment and name change and that they will really have an opportunity to "Rediscover Value" when shopping at REDTAG where the shopping experience will be greatly enhanced with our new winter collection 2010."

He further said, "The shopping experience at the new REDTAG store will be substantially improved by the design and layout of the store, including the new fixtures make it far easy for our customers to navigate their way around the store. The merchandise display in the REDTAG store also makes it easy for our customers to find their wanted items as the different departments are clearly identifiable. We pay attention to improved lighting and air-conditioning to make the general experience more comfortable. In addition, the merchandise assortment being offered will be enhanced in the REDTAG stores. Furthermore we invest in training and development of our store associates to make the overall shopping experience a very pleasant one for our customers. Hence, a new and improved experience but still with our extremely well priced merchandise!"

Riaan Albertyn, REDTAG stylist said, "Winter 2010 is all about self-expression. It is being you and making a statement. When Giorgio Armani was asked about his winter collections, in one of his statements he said: 'I think power dressing today is about self-expression rather than uniformity or conformity. It is about having the confidence to express your own identity'. So there has been an 180̊ turnaround from the 1980's. I think that is a very positive change. So, be bold and be daring and get those key items for your cupboard."

REDTAG's new winter 2010 Collections brings in the latest fashion, colours and styles. The main theme for this winter's trend is all about Power Dressing. REDTAG takes you back to the 1980's and to the era of the popular TV series Dynasty and Dallas. REDTAG's men and women winter collection 2010 will compliment the dull winter blacks and grays with brighter colours and tones of purple, pink, red, blue, turquoise and teal as well as some burnt orange.

The BMA group has two stores in Bahrain – Sana (which is now converted to REDTAG) and Discount Home Stores, both of which are very popular in the country. The Sana store has been a landmark in Bahrain ever since it's opening 26 years ago. REDTAG has a total of five stores under SANA and Discount Home stores (DHS) in the region. 

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