SUBWAY restaurant chain,the world’s largest submarine sandwich franchise, today announced the openingof its landmark 100th store in the UAE, 44th in Kuwait and 41st in the Kingdomof Saudi Arabia (KSA).
SUBWAY has also unveiledplans to add three new stores in Kuwait and two in Saudi Arabia by the end of2010. The new milestone will further complement SUBWAY’s diverse regionalnetwork, which makes a total of 230 outlets in the region including the UAE,Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon, and Egypt. Kuwaitand Saudi Arabia are the second and third largest markets for SUBWAY in the MENAregion after the UAE.
Hisham Ghazal, Brand Manager,SUBWAY® Middle East and Africa, said: “We are proud to announce our network isfurther expanding, and will continue to grow to reach our customers. I wouldlike to congratulate SUBWAY® UAE, Saudi Arabia and Kuwait for the remarkableefforts as we gear up to opening additional outlets in most of the Arabcountries in the near future.
“Our continuous expansion comes as akey step to meet the increasing demand for the healthier options that we offerwith optimum value.”
Christopher Reyes, OperationalDirector, SUBWAY® - Saudi Arabia, said: “The year 2010 is special for us by allmeasures. With the opening of nine new outlets, the year has witnessed thebiggest expansion of SUBWAY® in Saudi Arabia, followed by six new stores in2005 and five in 2009.”
The company has also rolled out atwo-month long campaign titled ’Make it Your Way’ across television, radio,print and digital, as well as online and outdoor platforms.
Taking forward the SUBWAYÒprinciple thatcustomers have the liberty to build their own subs the way they like, theregion-wide campaign spans the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain,Jordan, Egypt, and Lebanon. Each market is mandated to communicate the messageat a local market level, utilising all possible advertising resources.
Marwan Al Hamar, Development Agent,SUBWAY® - UAE, said: “The expansion of our network aims to ensure we reach ourcustomers across the UAE, in addition to our home delivery service that offersutmost convenience. We will continue to serve our customers healthier topquality options that come with fresh ingredients and customised to suitindividual tastes.”
Abdulrahman Al Mutairi, Chairman andDevelopment Agent, SUBWAYÒ-Kuwait, said: “Our future expansionplans include the opening of three new SUBWAYÒrestaurants by the end of the year and extending to an additional 40 locationswithin the next five years.”
Subway® recently became the largestsubmarine franchise in the Arab world with about 230 outlets at convenientvenues. In addition to the UAE, Kuwait, and Saudi Arabia, the brand has 15outlets in Qatar, 10 each in Jordan and Bahrain, seven in Oman, four in Egyptand three in Lebanon.
With more than 33,500 locations in92 countries including the Middle East, the SUBWAYÒrestaurant chain is the world’s largest submarine sandwich franchise.Headquartered in Milford, Connecticut, the SUBWAYÒchain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Thepartnership, which continues today, marked the beginning of a remarkablejourney — one that made it possible for thousands of individuals to build andsucceed in their own business.
The SUBWAYÒbrand has been honoured as the number one franchise opportunity in theEntrepreneur magazine's ’Annual Franchise 500Ò’listing for 17 of the past 23 years.
