Safir Hotels and Resorts completes technical milestone

Press release
Published January 18th, 2011 - 08:52 GMT

Safir Hotels and Resorts have announced its partnership with Trust International in its quest to improve its current reservation system as part of its strategy to not only expand the company regionally but also improve the way its customers can complete reservations online.

TRUST International, the world’s leading CRS provider and Safir Hotels and Resorts, the leading Kuwaiti hotel management company have signed a partnership agreement which concludes talks between both partners to cooperate in setting up a modern infrastructure which will allow Safir to manage its booking channels better and beyond of what was formerly available.

As Safir’s exclusive reservation service partner, Trust International will be providing Safir Hotels and Resorts with a comprehensive range of distribution solutions. This will include the implementation of Trust’s industry recognized solution including “yourVoyager” CRS & IBE Trust booker 2.0, as well as connectivity to all GDS and IDS channels including distribution via Direct Connects and Commission Payment Services.

“The MENA region is an extremely significant market for our business. We have worked actively to understand and cater for regional hotel groups and are therefore proud to announce that we are now positioned as the preferred distribution partner for some of the most established and recognized hotel chains in the region”, explains Richard Wiegmann, Managing Director of Trust International. “The recent exclusive partnership with Safir Hotels & Resorts confirms this point clearly”, Wiegemann continues.

“We at Safir Hotels and Resorts presently manage 17 hotels in the MENA region and are at a critical juncture of our future growth and development. To have a state of the art distribution and solution package is a key requirement for any growing hospitality management company today”, says Safir CEO Helmut H. Meckelburg.

“With almost 20 new projects in the pipeline it is most important for us to have a partner which provides us with the right know how, the right technology the right solutions but most importantly good communication and cooperation to manage this highly competitive segment of distribution channel management. New applications for the end consumer are rapidly changing and for a hotel company to be on top of the development serves ultimately the customer. We have chosen Trust International as partner which we know as one of the leading CRS providers not only in the region but beyond. A customized multi-channel distribution solution paired with a comprehensive service offering was a major element in our decision to select Trust International as our trusted CRS partner”.

“Trust will be providing further services starting with the professional implementation, guaranteeing a seamless transition to the TRUST system, ongoing support and consulting which will allow Safir to concentrate on growing its business. This is how we understand a partnership with a successful hotel group,” adds Heinrich Kessler, Trust International VP Sales, EMEA & the Americas.

“With the implementation of TRUST Safir Hotels has reached an important milestone which has somehow been overdue,” says Safir’s CEO Meckelburg. The next critical step will be the up gradation of the Safir Website which will be completed by spring of 2011.

With regional insight of 20 years of experience in the Middle East, Safir Hotels and Resorts are one of the region’s leading Hotel Management Company. Being part of KIPCO, the Kuwait Investment and Project Company and working closely with URC, United Real Estate Company, Safir is at a stage of its development to grow at a faster pace and in a wider region in the near future. 

Background Information

Safir Hotels & Resorts

Safir Hotels & Resorts is located in 8 countries with in Middle East and North Africa region with local insight that comes from over 15 years of experience.

We at Safir Hotels & Resorts believes in quality Hospitality services and facilities but what makes us different in the Hotel management is the genuine interest we show to our guests.

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