Samsung Electronics Levant meets with “Samsung Media Family” for the first time in 2011

Samsung Electronics Levant, the world leader in consumer electronics and digital technology, organized a media gathering with the members of Samsung Media Family to showcase Samsung’s 2010 achievements, at the Grand Hyatt Amman. 

The gathering included presentations from each division including the IT, CE, and HHP divisions, to inform and recap on the past year’s highlights. The company’s global achievement with Samsung brand positioning, which was recently ranked 19^th on Interbrand’s Top 100 Global Brands list, was also emphasized.  The brand is worth around $19.5 billion, which is an 11% increase from last year. 

Additionally, the media were shown a short film about Samsung’s celebration of Mother’s Days at the SOS villages as part of the Samsung Dream initiative, which was launched in 2010, and covers SOS villages in the region.  

In a speech to the guests, Mr. Sangsuk Roh, president of Samsung Electronics Levant, said: “Our Media Family and Samsung Electronics in Jordan surely share a common goal, to serve our community in the best way, while providing people and consumers with the best communication and the latest information available.” 

At the end, Mr. Roh thanked the media for their attendance and expressed his hopes that together, Samsung and the Jordanian media can reach and enhance their mutual goals and interests.