Sanita launches Private "Passionate By Nature” Online Contest

Press release
Published January 6th, 2011 - 10:09 GMT

Sanita, a leading hygiene disposables manufacturer in the Middle East, has launched an online contest as part of its Private ‘Passionate By Nature’ campaign. The contest offers female Facebook Fans the opportunity to win one of 20 Private shopping cards, with a value of $400 each.

Private ‘Passionate by Nature’ campaign is a tribute to the true essence of women. The concept of “Passionate By Nature” is derived from the fact that the essence of a women is a perfect combination of unconditional love, will, eagerness to live the moment, and determination to fulfill one's aspirations.

Private by Sanita is a leading feminine sanitary napkin brand the Middle East. The brand range includes Private Maxi, Private Extra Thin and Private Maxi Pocket sanitary napkins, as well as Freshdays panty liners and Miss Teen products.

How to Participate in Private ‘Passionate By Nature’ Online Contest

‘Passionate By Nature’ is a quick and simple 3-step contest designed to accommodate a woman’s busy schedule. 

Participants must be females 13 years or older with Facebook accounts. Furthermore, contestants do not need to purchase in order to enter the draw for a shopping card and can participate only once. 

Contestants must: 

Step 1: “Like” “Private by Sanita - Official Fan Page” on Facebook

Step 2: Fill out the short registration form

Step 3: Complete the Private ‘Passionate By Nature’ personality quiz 

‘Passionate By Nature’ Draw

Private will randomly draw 20 winners in total. Draws will take place on 17 January and 1 February 2011. Contest winners will be notified by e-mail. Additionally, names of winners will be displayed on Private’s web site and on Facebook Fan pages.

Winners must supply proper identification, in order to receive the prize, and those under 18 years of age must present proof of parental or guardian approval.

Background Information


Since our establishment in 1972, Sanita has become a household name synonymous with quality consumer products, outstanding support of the community, and commitment to the environment. A member of INDEVCO Group, Sanita is a manufacturer and distributor of a wide range of household, institutional, and personal care products. In 1987, exports expanded in the region, supplying markets in Europe, Middle East, Africa, and Asia. In addition to our ISO-certified plants in Lebanon, we established offices in Cyprus (Sanita Marketing and Distribution), Egypt (Sanita Nile for Trading), England (Sanita UK), Jordan (Sanita Marketing & Distribution), Sudan (Sanita Investment) and Ukraine (Sanita Eurasia), to efficiently serve regional markets. In line with our group’s mission, “What is good for the community is good for the company”, we constantly: Address Social & Cultural Needs Develop Sanita products to meet the existing and changing needs of consumers Launch and sponsor environmental, social, and cultural activities Support the National Economy Develop the national industry and direct consumers towards Lebanese products Avail employment vacancies to the largest number of people Fulfill Employee Aspirations Strengthen a family spirit of cooperation, unity and sense of belonging

PR Contact

Contact Name
Sanita Marketing Department Halat, Lebanon
Contact phone
Contact email

PR Rates

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