Skoda Fabia, an elegant addition to the UAE

Press release
Published March 13th, 2011 - 08:23 GMT

In the wake of a committed and fierce marketing campaign to turn the brand into a household name, Skoda Auto, operated by the Ali & Sons Motors Division in the UAE, is launching the Skoda Fabia – the sleek and sporty, super mini packed with technology in the ultimate vehicle for the discerning client. 

The Skoda Fabia range consists of three models including the Classic entry model, the Ambiante mid-range, and the Elegance as the flagship model on show at various mini motor shows around the UAE. All models are offered with the Volkswagen Group 1.6 litre 16 valve engine coupled with 6 speed tiptronic automatic gearbox. 

Mohammed Al Dhaheri, Operations Manager for Skoda in the UAE, says: “This vehicle combines good looks with a great personality. The design, coupled with premier Volkswagen European quality and top safety features make owning a Fabia a pretty attractive idea. Our expectations are extremely high, as we are quite confident that the Fabia will have no problems overtaking its rivals.” 

The eye-catching exterior is a refreshing blend of aesthetics with functionally in its two colour schemes and the option of a white or silver roof, along with a striking chrome front grille. The multi-reflector fog lights in crystal clear glass not only look good, but maximise visibility in most weather conditions, and the 16” alloy wheels give Fabia a futuristic feel while keeping the car steady with a tight grip on the road. 

The Fabia is just as beautiful on the inside as out. The striking interior combines dual tones and silver finishing for premium luxury and is loaded with accessories like Bluetooth phone facility and climate control with a cooled glovebox. 

This car undoubtedly raises the benchmark for roominess in a compact. The Fabia offers a heap of space with plenty of head and leg room along with hefty 300-litre boot, making it an excellent family car. The handling and performance, combined with high-tech accessories make this a luxury car without the hefty price tag. Sports suspension, a multifunctional steering wheel, parking sensors, and improved safety features make it a hot hatchback that is anything but ordinary. 

It is remarkable that the Fabia – which compares head-to-head in its segment with other cars that often come at a much higher price – has an affordable price tag which ranges from AED 54,000 to AED 64,500 (depending on model). The price also includes a 3-year unlimited mileage warranty. Ali & Sons further offers a special service plan for 3 years/60,000km for less than AED 3,000. 

Andrew Hellyar, Brand Manager of Skoda Auto in the UAE, says: “Every car can be custom-built to chosen specifications with the help of our sales consultants, making owning a Fabia a truly unequivocal experience. This is a car that truly makes you feel special, and its price won’t leave a hole in your pocket.” 

He also explains that Skoda has embarked on a mini motor show display to introduce the Fabia starting with Mirdif City Centre in Dubai, followed in Abu Dhabi at the Al Wahda Mall from 17 – 30 March. The display in the UAE’s Capital will also coincide with Ali & Sons’ new Skoda showroom opening. 

“These mini motor shows give potential clients a chance to come face to face with Fabia Elegance. Once you take a step inside, it is all about enjoying the show, because the new Skoda Fabia combines all the class and luxury of the bigger rivals in a compact that’s practical for your life,” Hellyar concludes.

Background Information

Skoda Auto

The first vehicle left our factory in Mladá Boleslav in 1905 and millions of others have followed it throughout the company’s more than 120 years of existence. The company’s registered office and automobile development department have remained in the company’s home town, but production has also spread to many other places, cities and countries over time.

Ali & Sons Co.

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.

Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.

The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.

The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Awazen Medical Center, Ali & Sons Real Estate and Eurostar Rent A Car.

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