'Domino's Forever'! Russians Get Inked for Lifetime of Free Pizza

Published September 10th, 2018 - 08:57 GMT

By Ewelina Lepionko

On 31 of August, the Dominos Pizza network Launched a global campaign "Domino's forever."

The promotion in Russia was offering "100 years" of up to 100 free pizzas to anyone who tattooed the company logo on their body, and posted a photo on social media.

Of course, to get that many free meals you would have to live well beyond the average Russian life expectancy.

Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal.

After a deluge of responses, they limited it to the first 350 people.

The official award will take place on October 31.

View as a slider
View as a list
Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)

Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)

After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)

After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)

The pizza chain clarified only "the first 350 people" (Instagram)

The pizza chain clarified only "the first 350 people" (Instagram)

Tattoo can be any colour, it must be at least 2cm (Instagram)

Tattoo can be any colour, it must be at least 2cm (Instagram)

Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)

Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)

Despite the change in rules the pictures kept on coming (Instagram)

Despite the change in rules the pictures kept on coming (Instagram)

Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)

Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)

The team significantly underestimated how far people will go for free pizza (Instagram)

The team significantly underestimated how far people will go for free pizza (Instagram)

Domino's was forced to bring the competition to a halt  (Instagram)

Domino's was forced to bring the competition to a halt (Instagram)

Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)

Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)

Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)
After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)
The pizza chain clarified only "the first 350 people" (Instagram)
Tattoo can be any colour, it must be at least 2cm (Instagram)
Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)
Despite the change in rules the pictures kept on coming (Instagram)
Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)
The team significantly underestimated how far people will go for free pizza (Instagram)
Domino's was forced to bring the competition to a halt  (Instagram)
Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)
Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)
Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)
After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)
After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)
The pizza chain clarified only "the first 350 people" (Instagram)
The pizza chain clarified only "the first 350 people" (Instagram)
Tattoo can be any colour, it must be at least 2cm (Instagram)
Tattoo can be any colour, it must be at least 2cm (Instagram)
Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)
Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)
Despite the change in rules the pictures kept on coming (Instagram)
Despite the change in rules the pictures kept on coming (Instagram)
Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)
Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)
The team significantly underestimated how far people will go for free pizza (Instagram)
The team significantly underestimated how far people will go for free pizza (Instagram)
Domino's was forced to bring the competition to a halt  (Instagram)
Domino's was forced to bring the competition to a halt (Instagram)
Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)
Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)

You may also like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content