By Ewelina Lepionko
On 31 of August, the Dominos Pizza network Launched a global campaign "Domino's forever."
The promotion in Russia was offering "100 years" of up to 100 free pizzas to anyone who tattooed the company logo on their body, and posted a photo on social media.
Of course, to get that many free meals you would have to live well beyond the average Russian life expectancy.
Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal.
After a deluge of responses, they limited it to the first 350 people.
The official award will take place on October 31.