'Domino's Forever'! Russians Get Inked for Lifetime of Free Pizza

Published September 10th, 2018 - 08:57 GMT

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By Ewelina Lepionko

On 31 of August, the Dominos Pizza network Launched a global campaign "Domino's forever."

The promotion in Russia was offering "100 years" of up to 100 free pizzas to anyone who tattooed the company logo on their body, and posted a photo on social media.

Of course, to get that many free meals you would have to live well beyond the average Russian life expectancy.

Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal. Continue reading below »

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Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)
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Image 1 of 10:  1 / 10Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)

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After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)
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Image 2 of 10:  2 / 10After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)

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The pizza chain clarified only 'the first 350 people' (Instagram)
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Image 3 of 10:  3 / 10The pizza chain clarified only "the first 350 people" (Instagram)

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Tattoo can be any colour, it must be at least 2cm (Instagram)
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Image 4 of 10:  4 / 10Tattoo can be any colour, it must be at least 2cm (Instagram)

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Furthermore, it released an image clarifying the 'visible parts of the body' where people were allowed to have the tattoo (Instagram)
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Image 5 of 10:  5 / 10Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)

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Despite the change in rules the pictures kept on coming (Instagram)
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Image 6 of 10:  6 / 10Despite the change in rules the pictures kept on coming (Instagram)

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Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)
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Image 7 of 10:  7 / 10Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)

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The team significantly underestimated how far people will go for free pizza (Instagram)
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Image 8 of 10:  8 / 10The team significantly underestimated how far people will go for free pizza (Instagram)

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Domino's was forced to bring the competition to a halt  (Instagram)
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Image 9 of 10:  9 / 10Domino's was forced to bring the competition to a halt (Instagram)

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Friends, we already have 350 participants!' Domino's wrote on its Facebook page (Instagram)
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Image 10 of 10:  10 / 10Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)

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Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)

Image 1 of 10Nevertheless Russian social media was soon awash with hundreds of people looking to take advantage of the deal (Instagram)

2

After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)

Image 2 of 10After hundreds of posts appear across social media Domino's was forced to impose strict rules upon entry (Twitter)

3

The pizza chain clarified only 'the first 350 people' (Instagram)

Image 3 of 10The pizza chain clarified only "the first 350 people" (Instagram)

4

Tattoo can be any colour, it must be at least 2cm (Instagram)

Image 4 of 10Tattoo can be any colour, it must be at least 2cm (Instagram)

5

Furthermore, it released an image clarifying the 'visible parts of the body' where people were allowed to have the tattoo (Instagram)

Image 5 of 10Furthermore, it released an image clarifying the "visible parts of the body" where people were allowed to have the tattoo (Instagram)

6

Despite the change in rules the pictures kept on coming (Instagram)

Image 6 of 10Despite the change in rules the pictures kept on coming (Instagram)

7

Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)

Image 7 of 10Many people gets a dominos tattoo if it meant I could get ONE free dominos pizza (Instagram)

8

The team significantly underestimated how far people will go for free pizza (Instagram)

Image 8 of 10The team significantly underestimated how far people will go for free pizza (Instagram)

9

Domino's was forced to bring the competition to a halt  (Instagram)

Image 9 of 10Domino's was forced to bring the competition to a halt (Instagram)

10

Friends, we already have 350 participants!' Domino's wrote on its Facebook page (Instagram)

Image 10 of 10Friends, we already have 350 participants!" Domino's wrote on its Facebook page (Instagram)

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After a deluge of responses, they limited it to the first 350 people.

The official award will take place on October 31.

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