UAE's 10 Most Intimate Brands

Published July 9th, 2019 - 08:27 GMT

Although Apple is closest to the heart of UAE residents, automobile brands dominated the list of top 10 most intimate brands for 2019 according to MBLM.

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1. Apple: Although Apple ranked first in MBLM’s 2019 survey, its quotient dropped this year from 82.6 to 73.0. Nevertheless, 32% of Apple users said that they can’t live without the brand.

1. Apple: Although Apple ranked first in MBLM’s 2019 survey, its quotient dropped this year from 82.6 to 73.0. Nevertheless, 32% of Apple users said that they can’t live without the brand. (Shutterstock)

2. Emirates: Unlike Apple, Emirates Airlines’ quotient soared this year from 62.4 to 70.3, and 21% of its users said that they cannot live without the brand.

2. Emirates: Unlike Apple, Emirates Airlines’ quotient soared this year from 62.4 to 70.3, and 21% of its users said that they cannot live without the brand. (Shutterstock)

3. Ford: Ford ranked first in the automobile industry with an improved quotient at 69.7. However, only 9% of its users said that they cannot live without the brand.

3. Ford: Ford ranked first in the automobile industry with an improved quotient at 69.7. However, only 9% of its users said that they cannot live without the brand. (Shutterstock)

4. Mercedes-Benz: The German automobile giant dominated the 4th position with quotient of 66.0, and only 8% of its users said that they can’t live without the brand.

4. Mercedes-Benz: The German automobile giant dominated the 4th position with quotient of 66.0, and only 8% of its users said that they can’t live without the brand. (Shutterstock)

5. Audi: Audi’s performance improved significantly this year; its quotient rose from 44.7 to 64.8. 11% of Audi’s users surveyed can’t live without the brand.

5. Audi: Audi’s performance improved significantly this year; its quotient rose from 44.7 to 64.8. 11% of Audi’s users surveyed can’t live without the brand. (Shutterstock)

6. Microsoft: Microsoft’s quotient rose from 47.3 to 57.3 this year. It’s worth mentioning that 29% of Microsoft’s users said that they can’t live without the brand.

6. Microsoft: Microsoft’s quotient rose from 47.3 to 57.3 this year. It’s worth mentioning that 29% of Microsoft’s users said that they can’t live without the brand. (Shutterstock)

7. Nescafé: Although Nescafé ranked 7th in the survey, the brand ranked first in its industry hitting 55.9 quotient. 20% of the brand’s users said they can’t live without it.

7. Nescafé: Although Nescafé ranked 7th in the survey, the brand ranked first in its industry hitting 55.9 quotient. 20% of the brand’s users said they can’t live without it. (Shutterstock)

8. Lexus: Lexus performance dropped this year significantly. Its quotient plummeted from 82.0 to 55.8. Yet 11% of its users said they can’t live without the brand.

8. Lexus: Lexus performance dropped this year significantly. Its quotient plummeted from 82.0 to 55.8. Yet 11% of its users said they can’t live without the brand. (Shutterstock)

9. BMW: BMW’s performance was very similar to Lexus’. Its quotient stood at 55.7 this year, and only 10% of its users can’t live without the brand.

9. BMW: BMW’s performance was very similar to Lexus’. Its quotient stood at 55.7 this year, and only 10% of its users can’t live without the brand. (Shutterstock)

10. YouTube: Google’s video-sharing platform outdid Netflix this year hitting a quotient of 55.1, and 24% of YouTube’s users can’t live without the brand.

10. YouTube: Google’s video-sharing platform outdid Netflix this year hitting a quotient of 55.1, and 24% of YouTube’s users can’t live without the brand. (Shutterstock)

1. Apple: Although Apple ranked first in MBLM’s 2019 survey, its quotient dropped this year from 82.6 to 73.0. Nevertheless, 32% of Apple users said that they can’t live without the brand.
2. Emirates: Unlike Apple, Emirates Airlines’ quotient soared this year from 62.4 to 70.3, and 21% of its users said that they cannot live without the brand.
3. Ford: Ford ranked first in the automobile industry with an improved quotient at 69.7. However, only 9% of its users said that they cannot live without the brand.
4. Mercedes-Benz: The German automobile giant dominated the 4th position with quotient of 66.0, and only 8% of its users said that they can’t live without the brand.
5. Audi: Audi’s performance improved significantly this year; its quotient rose from 44.7 to 64.8. 11% of Audi’s users surveyed can’t live without the brand.
6. Microsoft: Microsoft’s quotient rose from 47.3 to 57.3 this year. It’s worth mentioning that 29% of Microsoft’s users said that they can’t live without the brand.
7. Nescafé: Although Nescafé ranked 7th in the survey, the brand ranked first in its industry hitting 55.9 quotient. 20% of the brand’s users said they can’t live without it.
8. Lexus: Lexus performance dropped this year significantly. Its quotient plummeted from 82.0 to 55.8. Yet 11% of its users said they can’t live without the brand.
9. BMW: BMW’s performance was very similar to Lexus’. Its quotient stood at 55.7 this year, and only 10% of its users can’t live without the brand.
10. YouTube: Google’s video-sharing platform outdid Netflix this year hitting a quotient of 55.1, and 24% of YouTube’s users can’t live without the brand.
1. Apple: Although Apple ranked first in MBLM’s 2019 survey, its quotient dropped this year from 82.6 to 73.0. Nevertheless, 32% of Apple users said that they can’t live without the brand.
1. Apple: Although Apple ranked first in MBLM’s 2019 survey, its quotient dropped this year from 82.6 to 73.0. Nevertheless, 32% of Apple users said that they can’t live without the brand. (Shutterstock)
2. Emirates: Unlike Apple, Emirates Airlines’ quotient soared this year from 62.4 to 70.3, and 21% of its users said that they cannot live without the brand.
2. Emirates: Unlike Apple, Emirates Airlines’ quotient soared this year from 62.4 to 70.3, and 21% of its users said that they cannot live without the brand. (Shutterstock)
3. Ford: Ford ranked first in the automobile industry with an improved quotient at 69.7. However, only 9% of its users said that they cannot live without the brand.
3. Ford: Ford ranked first in the automobile industry with an improved quotient at 69.7. However, only 9% of its users said that they cannot live without the brand. (Shutterstock)
4. Mercedes-Benz: The German automobile giant dominated the 4th position with quotient of 66.0, and only 8% of its users said that they can’t live without the brand.
4. Mercedes-Benz: The German automobile giant dominated the 4th position with quotient of 66.0, and only 8% of its users said that they can’t live without the brand. (Shutterstock)
5. Audi: Audi’s performance improved significantly this year; its quotient rose from 44.7 to 64.8. 11% of Audi’s users surveyed can’t live without the brand.
5. Audi: Audi’s performance improved significantly this year; its quotient rose from 44.7 to 64.8. 11% of Audi’s users surveyed can’t live without the brand. (Shutterstock)
6. Microsoft: Microsoft’s quotient rose from 47.3 to 57.3 this year. It’s worth mentioning that 29% of Microsoft’s users said that they can’t live without the brand.
6. Microsoft: Microsoft’s quotient rose from 47.3 to 57.3 this year. It’s worth mentioning that 29% of Microsoft’s users said that they can’t live without the brand. (Shutterstock)
7. Nescafé: Although Nescafé ranked 7th in the survey, the brand ranked first in its industry hitting 55.9 quotient. 20% of the brand’s users said they can’t live without it.
7. Nescafé: Although Nescafé ranked 7th in the survey, the brand ranked first in its industry hitting 55.9 quotient. 20% of the brand’s users said they can’t live without it. (Shutterstock)
8. Lexus: Lexus performance dropped this year significantly. Its quotient plummeted from 82.0 to 55.8. Yet 11% of its users said they can’t live without the brand.
8. Lexus: Lexus performance dropped this year significantly. Its quotient plummeted from 82.0 to 55.8. Yet 11% of its users said they can’t live without the brand. (Shutterstock)
9. BMW: BMW’s performance was very similar to Lexus’. Its quotient stood at 55.7 this year, and only 10% of its users can’t live without the brand.
9. BMW: BMW’s performance was very similar to Lexus’. Its quotient stood at 55.7 this year, and only 10% of its users can’t live without the brand. (Shutterstock)
10. YouTube: Google’s video-sharing platform outdid Netflix this year hitting a quotient of 55.1, and 24% of YouTube’s users can’t live without the brand.
10. YouTube: Google’s video-sharing platform outdid Netflix this year hitting a quotient of 55.1, and 24% of YouTube’s users can’t live without the brand. (Shutterstock)