SMART appoints Marketing Manger for Middle East and Africa

SMART Technologies, the global leader in interactive whiteboards and a leading provider of collaboration solutions, announces the appointment of Nada Haddad as SMART’s Marketing Manager for the Middle East and Africa. In this role Haddad will be responsible for the planning and execution of marketing activities across the Middle East and Africa region. As countries look towards the adoption of ICT in the classrooms to enhance student learning through making the curriculum more engaging, interactive and appealing, SMART is at the forefront of this movement with an extensive portfolio of solutions and services. This new appointment underscores the importance of this region as a key market and highlights SMART’s focus to better meet the needs of its growing customer base across the Middle East. 

Haddad brings over 10 years of marketing experience to SMART and prior to joining the company served as Regional Marketing Manager, for a leading IT Distributor where she managed all aspects of marketing operations across the region. Haddad graduated from Notre Dame University in Lebanon with a Bachelor’s degree in Advertising and Marketing and is also a certified member of the International Advertising Association (IAA). 

“SMART is a leading provider of both educational and business solutions and I am pleased to be able to contribute to the company’s expansion,” said Nada Haddad. “With the increasing importance of interactive products in both education and business sectors, I look forward to being an active contributor to the growth of SMART in providing quality technology solutions and services to customers throughout the region.” 

“We are delighted to welcome Nada on board, especially as the Middle East is increasingly emerging as a front-runner in the field of ICT deployment and represents an important region for SMART,” says Aaron Fright, Area Manager Middle East, SMART Technologies. “Nada brings a wealth of regional and international experience and we are confident her knowledge and experience will be invaluable as we continue to expand our customer base across the Middle East.”