South African Captain Steven Pienaar signs with PUMA

Press release
Published July 26th, 2011 - 10:23 GMT

Al Bawaba
Al Bawaba

PUMA announced today it has entered into a long term endorsement agreement with Steven Pienaar, effective immediately. Having launched a technical partnership with the South African Football Association last month in Johannesburg, the global sportlifestyle brand is delighted to add the South African captain to its list of player assets, alongside other prominent African footballers including Samuel Eto’o of Cameroon, Emmanuel Eboue of the Ivory Coast and John Mensah of Ghana.   

Steven will wear the new and revolutionary PUMA v1.11 football boot, the latest and lightest football boot PUMA has ever developed.  Having tested the boot, Pienaar was very happy with the flexibility and comfort of the boot that has been designed to enable players to maximise speed on the pitch, and will wear this and following innovations of the speed boot through the next FIFA World Cup and African Cup of Nations tournaments in 2012, 2013 and 2015.

Steven Pienaar said “I am very happy to have signed this deal with PUMA.  Having been involved in the South Africa National team kit launch last month I was seriously impressed with PUMA’s commitment to Africa, they have such a strong heritage in African football and their support for this continent is unquestionable.  Knowing all this, and having tested the v1.11 which is a fantastic boot, it was an easy decision to sign with PUMA and I am pleased to have done so”.    

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said “Having recently announced our long-term partnership with the South African Football Association, we were very keen to bring Steven under contract.  He is an extremely talented and hardworking player demonstrated by his role as South Africa captain, and has great profile in the football world. The recent discussions we had with him and his agent showed he is a very pleasant and nice young man, and so we are delighted to welcome him into the PUMA football family, and look forward to working with him for many years to come.”

South Africa recently became the thirteenth African international team to be currently outfitted by PUMA, the German company is also supplying the Orange African Cup of Nations champions Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Equatorial Guinea, Malawi and Namibia.

Background Information

PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete. 

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