Abu Dhabi F1 Grand Prix draws record 60,000 people

Abu Dhabi F1 Grand Prix draws record 60,000 people
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Published December 21st, 2014 - 23:52 GMT via SyndiGate.info

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Yas Marina Circuit
Yas Marina Circuit

The 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix was the most successful to date with the largest ever capacity at 60,000 people, marking an increase of 5,000 tickets over the 2013 edition, said event organisers.

The weekend also saw the highest number of overseas visitors, with 46 per cent of all race goers coming from outside the UAE.

Yas Marina Circuit, the venue for the event, conducted a customer satisfaction survey and this year’s report, based on 1,200 10-minute, face-to-face interviews across the weekend, demonstrated the extent of the fan experience.

Eighty-eight per cent said Abu Dhabi was the best Grand Prix weekend they had ever attended. Further, 98 per cent of respondents said they would recommend attending to others.

Yas Marina Circuit scored 100 per cent on overall visitor experience, with 100 per cent saying they would return to attend the event in 2015.

The sporting narrative of Hamilton vs Rosberg’s ‘Duel in the Desert’ and the double points on offer drew global media interest, and saw the highest ever number of media personnel at Yas Marina Circuit.

The Media Centre hosted 440 journalists from all over the world – the biggest media presence at the circuit in the event’s six-year history – resulting in 8,306 articles in print and online worldwide, the biggest ever spread and amount of coverage.

As well as record levels of traditional media engagement, Yas Marina Circuit’s social media footprint registered on a global scale.

The hashtag ‘#AbuDhabiGP’ trended number one worldwide on Twitter on Race Day, while recording 302,805 Twitter mentions and 1,808,000,000 Twitter impressions over the Formula 1 weekend (November 21-23). These numbers are not just new records for the Abu Dhabi Grand Prix but also for F1 in general, a statement said.

Yas Marina Circuit also introduced the YasHUB F1 app that allowed race goers to tailor all aspects of their weekend – from ticketing, to the latest F1 news to entertainment options.

The YasHUB app was downloaded 40,734 times and ranked as the number one downloaded sports app in the UAE’s Apple and Google Android stores. The app recorded 175,000 usage sessions across the weekend.

“Reviewing our performance post race, we have been delighted to discover that we have hosted the biggest and most well attended race weekend in the circuit’s Formula 1 history,” said Al Tareq Al Ameri, CEO of Yas Marina Circuit.

“We have promised the world’s motorsport fans a truly unique event and have continued to deliver that year on year and look forward to building on the visitor experience in 2015. We would like to thank everyone for attending and helping to make this year an unforgettable sporting and entertainment experience.”

“We will continue to work closely with our Abu Dhabi partners and stakeholders to continue to build this great event and ensure that 2015 will be even better,” added Al Ameri.

Copyright 2014 Al Hilal Publishing and Marketing Group

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