Nike Football launches 'The Last Game' as part three of campaign

Published June 11th, 2014 - 12:28 GMT

Nike Football has launched part three of its 'Risk Everything' campaign through a five-minute animated film, 'The Last Game', that highlights the dangers of playing it safe .

Nike Football's 'The Last Stand' stars some of the world's greatest footballers on a mission to save football from the hands of a villainous mastermind, 'The Scientist'.

The Scientist, who is a suave, smooth operating genius, has been analyzing the game for years and is dismissive of the audacious risks that the likes of Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. take on the pitch.

The Scientist's research that includes the claims that Ibrahimovic's overhead kicks have a 76 percent chance of missing, leads him to create 'The Clones', which are automatons programmed to remove all risk-taking and focus only on efficiency, decision-making and results, and they dethrone their human counterparts in the sport.

Nike's Chief Marketing Officer Davide Grasso said that the idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold because having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar.

With The Clones in the mix, brilliant football ceases to exist and the game becomes almost extinct, with the real players leading 'normal' lives.

However, Brazilian legend Ronaldo (O Fenomeno) decides that it is enough and goes on a mission to reignite the game with brilliant football from the re-assembled group of the world's most brilliant players.

Ronaldo rescues stars like Ibrahimovic, Neymar, Rooney, etc, who are leading a normal life, and together the world's topmost footballers challenge The Clones to determine the future of football.

Grasso said that the final 90 seconds of The Last Game prove, beyond any doubt, that brilliant football should be the only kind of football. Brilliant, creative, risk-taking football and that is what #riskeverything is all about. (ANI)


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