Prince Ali pledges to attract sponsors if elected FIFA president

Prince Ali pledges to attract sponsors if elected FIFA president
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Published April 6th, 2015 - 23:44 GMT via

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Prince Ali bin Al Hussein
Prince Ali bin Al Hussein

FIFA vice-president Prince Ali bin Al Hussein pledged in his manifesto published Monday to attract sponsors again by restoring credibility of football's ruling body if he is elected its president next month.

Several sponsors including Sony and Emirates airline have not renewed their contracts, and their withdrawal is said to be in connection with corruption allegations around FIFA presided over by Joseph Blatter.

Prince Ali said the tainted image of FIFA has resulted in the fact that "FIFA currently rides rather than drives the success" of football despite holding reserves of around 1.5 billion dollars, and that change is necessary to bring back sponsors.

"Make no mistake: the damage which is being exacted upon 'Brand FIFA' has financial implications," Jordan's Prince Ali said.

"Sponsors have begun to vote with their feet. If drastic action is not taken urgently to restore the image of our governing body, we can expect revenues to reduce and, in turn, monies available to national associations to also go down."

The FIFA president is elected by its congress on May 29, with Blatter seeking a fifth term but challenged by Prince Ali, former Portugal great Luis Figo and Dutch federation president Michael van Praag.

All are currently in Cairo for the congress of the African confederation.

"With good governance, targeted development, and growth in the game around the world, there is a great deal of room for improvement in FIFA's commercial performance, and National Associations around the world would benefit from a more commercially savvy and successful FIFA capable of generating more money to invest in them and in football," Prince Ali pledged.

Prince Ali said that within four years every football federation in the world will have what it needs to play the game, including basic infrastructure and equipment.

Optimising the international match calendar, a further look into technology in football, and a careful consideration on a possible expansion of World Cup teams (currently 32) are also part of the menifesto.

Regarding future World Cup hosts, Price Ali called for "a formal continental rotation system" but with the congress still electing the host nation.

© 2015 dpa GmbH

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