Steve Madden launches Women's Fall 2011 collection

Press release

Published July 27th, 2011 - 06:05 GMT

Al Bawaba

Steve Madden’s Fall 2011 collection has something for every woman and her every style. In a city that holds unlimited possibilities, the Steve Madden girl can be whoever she wants to be, figuratively and literally reaching new heights with daring, trend-focused footwear. From her Park Avenue office to nights out on the Bowery, she takes the day in stride. Although one can never know what’s around the corner, she can feel confident while rounding every turn - one of many reasons why Steve Madden footwear continues to be a staple item for every woman’s wardrobe this fall.

Country Girls, Big City

Whether you are a down- to-earth cowgirl or diva-riding shotgun, Steve Madden has something for every country girl at heart. The rustic leather and tassel detail on the AZURRETE is perfect for kicking it country in the big city. Looking to ride in style? Buckle up the FLANNEL or LINDLEY and arrive right on trend. Once the sun has gone down and the cowgirl inside of you is ready to come out, step into the GAVINN for a night out on the town. From the Wild Wild West side to nights out on the Lower East Side – Steve Madden will keep every country girl looking her best.

What comes around, goes around

What was once old is now new again. Step high this season with the latest in 70’s styles. Keep it classic and fashionably groovy with the SARRINA, a modern twist on the 70’s inspired chunky heel. When day turns in to night, get lots of lovin’ attention while disco dancing the night away in the ASHLEEY - paired with a sequined mini, the duo is sure to make a statement. Wherever the night may lead, Steve Madden will bring out the Studio 54 in every groove-lovin’ girl who wants to dance the night away looking vibrant, fun, colorful, flashy, and sexy. Nothing says bold like the GAAYLE when looking to make that lasting impression, because when it comes to fashion, there is nothing subtle about the 70’s.

Cirque de Subway

Get carried away into a fantasy-land where glamour and decadence meet. Steve Madden has gone cirque du subway, drawing inspiration from the imaginative age of the circus. Taking glitz to the max with sequins and glitter, the KRISSS ballet flat will keep one twisting and tumbling just like a trapeze artist. The GROOOM, decoratively embellished using colorful diamantes, makes a casual day using colorful diamantes, makes a casual day look glam. Riding the dream train deeper into fantasyland, Steve Madden gives the true performer in everyone an allover sequin platform made for walking - no girl can resist the gold glistening effect of the BEVV-S. From lion tamer to city girl looking for some glam and underground platform performance, this season Steve Madden brings every girl’s fantasy world to life.

60's a go-go

Looking for a pop of color amidst all that black this season? The 60’s found its origin in pop culture, modern art, hip fashion and nightlife a la New York City’s Pepper- mint Club. This season, Steve Madden takes it to the next level, with the skyscraper-high BELLAHH platform – a Mary Jane that perfectly mixes salty and sweet in a winning color-blocked combination.

Concrete Jungle

From leopard to snake, this season is all about the natural born thrillers. Be tamed by the snake’s charms with the KLOUDD, KOOOL-L, and BEASSST, or live on the wild side with the ANNNIE-L and WIICKED-L. From the treacherous wild to the greenery of Central Park, Steve Madden’s chunky wedges and classic ballet flats give every fashionista an exotic skin.

Steve Madden has opened 6 stores in the region that include Dubai Mall, Mall of the Emirates and Festival City in Dubai, Al Wada and Centrepoint Marina in Abu Dhabi and Jimi mall in Al Ain.

Background Information

Steve Madden

What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.