Sukar.com expands management team

Following a successful year of growth and regional expansion, Sukar.com, the first private online shopping club in the Middle East, is celebrating its first birthday and announces the expansion of its senior management team. In order to follow its vision to become the eCommerce brand for lifestyle products at privileged prices in the Middle East, the core strategy aims at utmost customer satisfaction. 

Muhammad Chbib will be co-leading Sukar.com as Chief Executive Officer (CEO) together with company founder Saygin Yalcin (Founder & President). “After an overwhelming growth in our first year we felt the need to enhance our management capacity. With Muhammad, we have managed to welcome another experienced manager to help achieving operational excellence.” said Saygin Yalcin. 

Chbib’s priorities for the coming months are to further improve customer satisfaction. These improvements can already be measured. Since December 2010, Sukar.com’s delivery speed has increased substantially. “We strive to get the most competitive prices for our valued customers. Therefore, we source globally, from the most reputed suppliers. Our steadily growing customer base is proof that our members are willing to wait in order to enjoy these privileged prices” said Chbib. 

Being based on values such as honesty and integrity, as well as developing a culture of respect for the environment in which Sukar.com operates, Sukar.com’s team is relentlessly learning from its experiences in the first year. Chbib and Yalcin put customer interests above Sukar.com’s own interests. This has been rooted in the company’s values. “As the most successful eCommerce startup company in the Middle East, we are delighted to observe how customer feedback about our services is improving steadily. 95% of our customers keep coming back for best brands and prices.” said Yalcin. 

“We want to deliver an excellent online lifestyle shopping experience at privileged prices,” said Chbib. "Our growing and loyal customer base is our biggest asset. It is essential for us to listen to our customers and use the insights to achieve operational excellence.”