Swiss watch brand Hysek unveils its new IO Jumping Hour watch collection

Press release
Published May 25th, 2011 - 09:28 GMT
IO Jumping Hour watch
IO Jumping Hour watch

World renowned Swiss watch brand HYSEK presents its much-awaited dynamic new IO Jumping Hour watch collection, launched at the premier watch and jewellery exhibition Baselworld 2011 recently. It has a powerful 14mm thick, 47mm wide steel case with gently curved sides on the lugs, a double polished bezel, water resistance of 50 meters and a sapphire center with an AM/PM indicator. Particularly eye-catching is its magnificent open work dial with a snail-like spiral pattern composed of several assembled levels  giving it a three dimensional look.

This aesthetically perfect timepiece houses the Swiss automatic movement exclusive to HYSEK, the Hysek HW 55 module which offers jumping hours, and slowly moving minutes on a disc that moves across a tapering   window. It vibrates at a frequency of 28’800 VpH and has a power reserve of 38 hours 0/-3. The case also has a screwed crown, anti-reflective sapphire case water resistant to 50 meters and is matched perfectly by a smart black leather strap.

Marianne Al Jord, Executive Director, HYSEK said, “Since its origin, HYSEK has continued to assert its unique avant-garde vision, by daring to push the frontiers of innovation and style to stand as one of the most acclaimed designer brands enriching the traditional sector of the Swiss watch industry. We at the IBG-Majestic Group are very proud to bring discerning watch lovers and connoisseurs of the region HYSEK’s new IO Jumping Hour watch. Boasting assertive looks and technical superiority this model stands in a league of its own.”   

The brand’s watches are particularly known for their singular and distinctive cases with technically enhanced movements, positioning HYSEK effortlessly, in the realm of high-end luxury watches. It further confirmed its legitimacy as a key player in the field of Haute Horlogerie with the creation of its own manufacture.   

In the UAE, HYSEK’s new IO Jumping Hour watch collection is available through the well known IBG Majestic which proudly houses the collection at the HYSEK boutique.

Background Information

Jorg HYSEK

Since its origin, the HYSEK brand has imposed its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated its 10th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements. Proper elements of the HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focusses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).

Its other notable collections include Abyss, IO, Kilada, Rebel and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture. Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality. A celebrity favourite, Jorg Hysek is the chosen watch of US President Barack Obama. HYSEK watch collections can be found exclusively at IBG-Group’s Majestic boutiques located at prestigious shopping venues in the UAE.

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